Senior Director, Experience Planning

Adelphi Group; Dallas (TX); Presencial; USD 90 000 - 215 000; Tempo integral

Resumo da oferta

Omnicom is seeking a Senior Director, Experience Planning to lead strategic media planning across multiple channels, collaborating with agency teams, creative partners, and media owners. The role emphasizes innovation, data-driven decision making, and leadership of senior staff.

The Senior Director will shape the vision, manage budgets, and ensure campaigns deliver high-quality results aligned with client objectives and organizational goals.

Qualificações

• 10+ years of integrated media planning experience.
• Track record of handling big client ambitions.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team; a strong desire and a ability to grow and develop talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• Strong comfort level with data, analytics, and measurement

Responsabilidades

• Lead the daily strategic needs of the business and integrate with broader agency teams, creative partners, and media owners.
• Orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more.
• Provide leadership to managers and senior staff, ensuring oversight and accountability for multiple teams.
• Develop and implement departmental plans aligned with priorities; drive collaboration and operational excellence.
• Develop promotion production plans, budgets and forecasts; monitor results and optimize spend.

Conhecimentos

Integrated media planning

Leadership

Data analytics

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Responsibilities

The Senior Director, Experience Planning role is one of the most exciting and challenging roles in our organization. The Senior Director manages the daily strategic needs of the business and integrates with the broader agency teams, creative partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.

The Senior Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our client’s brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve.

The Senior Director provides leadership to managers and/or senior-level professional staff, ensuring effective oversight and guidance and are accountable for the performance and outcomes of multiple, related teams, with a focus on achieving strategic objectives and delivering high-quality results. The Senior Director develops and implements departmental plans that align with organizational priorities, addressing corporate/network/agency needs, and fosters collaboration and drives operational excellence to improve team performance and support broader organizational goals.

The Senior Director is responsible for developing promotion production plans, budgets and forecasts based on past results, updating same based on new data and monitors results to determine campaign effectiveness. They will negotiate and purchase advertising placements on behalf of the Client in alignment with the advertising campaign plan and ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Additional Skills and Responsibilities include:

• Collaborative Partnership– embraces and drives approach by building partnerships with others on behalf of our clients
• Creative Thinking– takes a brand, an objective and a platform and thinks of innovative ways to bring them together
• Hunger for Innovation– our clients want and have access to truly never-been-done-before opportunities; help determine the right ones and brings them to life in impactful ways
• Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client; fully engaged and present with clients
• Inspiring Leadership– challenges a team to solve clients challenges in unique ways; inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and a ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement
  

$90,000 - $215,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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