Manager, Experience Planning

Hearts & Science; Los Angeles (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in Los Angeles is seeking a Manager, Experience Planning to drive day-to-day liaison between the client, vendor partners, and the media community, ensuring plans meet brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and achieve campaign goals. This role includes coachingAssociates and leading cross-channel strategy.

Qualifications

• 3+ years of cross-channel branding strategy or media/communications.
• Strong team management, interpersonal communication, and collaboration skills.
• Knowledge of advertising, marketing and media principles; basics in psychology, economics, journalism.
• Solid understanding of media types: Broadcast, Print, Outdoor and Digital.
• Knowledge of media dynamics and how elements interact and change.
• Understanding Investment side and SBUs competencies.
• Interest in client industry and environment.
• Knowledge of syndicated research, ad serving, media billing tools a plus.
• Ability to interpret media data sources and reported information.
• Appreciation of marketing and advertising principles and media concepts.

Responsibilities

• Supervise and train Associates and Senior Associates in planning processes.
• Manage client media issues; create solutions and resolve problems.
• Establish timetables for plan development.
• Incorporate strategic planning into communications plan development.
• Develop planning objectives aligning with client marketing direction.
• Pursue consumer-centric strategic thinking for campaigns.
• Oversee integrated offerings and tools implementation.
• Identify cross-platform deal opportunities when appropriate.
• Provide perspective on market media.
• Craft media plan recommendations and alternatives.
• Select media vehicles and schedule accordingly.
• Analyze competitive activity and market dynamics.
• Oversee execution of media plans and present to clients.
• Monitor performance to meet original objectives and strategies.
• Maintain budget control and approve media schedules and buys.
• Coordinate with Investment team and creatives.
• Study demographic data to identify target audiences.
• Handle client requests for plan or budget changes.

Skills

Cross-channel branding

Team management

Interpersonal communication

Advertising & media principles

Media types knowledge

Media data sources understanding

Marketing concepts & budgets

Presentation skills

Job description

Manager, Experience Planning

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Manager, Experience Planning

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

$50,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$50,000 - $95,000