Manager, Experience Planning

Hearts & Science; Sacramento (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, a leading agency, seeks a Manager, Experience Planning to coordinate day-to-day client liaison, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated campaigns and drive results across Broadcast, Print, Outdoor and Digital media.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Proven, strong team management, interpersonal communication, and collaboration skills.
• Knowledge of principles of advertising, marketing and media; basic knowledge of underlying disciplines.
• Solid understanding of media types, including Broadcast, Print, Outdoor and Digital.
• Understanding of dynamics of media, performance of media elements alone and together.
• Knowledge of Investment side of business and Strategic Business Units’ competencies.
• Interest in client industry and environment.
• Knowledge of syndicated research, ad serving, media billing tools a plus.
• Ability to understand media data sources, measurement, and reporting.
• Appreciation of marketing and advertising principles and media concepts.

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and planning processes.
• Managing the flow of client media-related issues and solving them.
• Establishing timetables for plan development.
• Integrating strategic planning into communication plan development.
• Developing planning objectives and strategies aligned with client marketing direction.
• Pursuing consumer-centric strategic thinking to reach target audiences.
• Overseeing integration of offerings and tools.
• Identifying opportunities for cross-platform deals.
• Providing media viewpoints on marketplace.
• Creating media plan recommendations and alternatives.
• Selecting media vehicles and scheduling.
• Analyzing competitive activity.
• Presenting plans to clients and monitoring execution.
• Ensuring budget control and monitoring buys/schedules.
• Coordinating with Investment teams and creative agencies.
• Studying demographic data to identify target audiences.
• Handling client requests and providing marketplace information.
• Meeting with media reps to pursue aligned ideas.

Skills

Cross-channel branding

Team management

Advertising & media knowledge

Media types breadth

Media data understanding

Presentation skills

Client liaison

Strategic thinking

Tools

Syndicated research tools

Ad serving

Media billing tools

Job description

Manager, Experience Planning

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Manager, Experience Planning

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

$50,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

$50,000 - $95,000