Senior Director, Experience Planning

Interpublic; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science is seeking a Senior Director, Experience Planning to lead the daily strategic needs of the business and align with agency teams, creative partners, and media owners. This role emphasizes innovative media strategies across social, content, data, and mobile to deliver high-impact campaigns.

The Senior Director provides leadership to managers and senior staff, driving departmental plans and accountability for outcomes, including promotion production planning, budgets, and

Qualifications

• 10+ years of integrated media planning experience.
• Proven leadership ability and experience managing a team.
• Advanced knowledge of media fundamentals, analytics, and measurement.
• Experience creating and executing a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.

Responsibilities

• Lead daily strategic needs of the business and integrate with agency teams.
• Orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more.
• Develop and implement departmental plans that align with organizational priorities.
• Negotiate and purchase advertising placements on behalf of the Client.
• Monitor campaign results to determine effectiveness and optimize spend.

Skills

Integrated media planning

Leadership

Data analytics

Budgeting/Forecasting

Collaboration

Education

Bachelor's degree

Job description

Agency: Hearts & Science

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description

The Senior Director, Experience Planning role is one of the most exciting and challenging roles in our organization. The Senior Director manages the daily strategic needs of the business and integrates with the broader agency teams, creative partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas. The Senior Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our client’s brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve. The Senior Director provides leadership to managers and/or senior-level professional staff, ensuring effective oversight and guidance and are accountable for the performance and outcomes of multiple, related teams, with a focus on achieving strategic objectives and delivering high-quality results. The Senior Director develops and implements departmental plans that align with organizational priorities, addressing corporate/network/agency needs, and fosters collaboration and drives operational excellence to improve team performance and support broader organizational goals. The Senior Director is responsible for developing promotion production plans, budgets and forecasts based on past results, updating same based on new data and monitors results to determine campaign effectiveness. They will negotiate and purchase advertising placements on behalf of the Client in alignment with the advertising campaign plan and ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Additional Skills and Responsibilities include:

• Collaborative Partnership– embraces and drives approach by building partnerships with others on behalf of our clients
• Creative Thinking– takes a brand, an objective and a platform and thinks of innovative ways to bring them together
• Hunger for Innovation– our clients want and have access to truly never-been-done-before opportunities; help determine the right ones and brings them to life in impactful ways
• Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client; fully engaged and present with clients
• Inspiring Leadership– challenges a team to solve clients challenges in unique ways; inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Salary: $90,000 - $215,000

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