Senior Director, Enterprise Marketing & Audience Growth

American Hospital Association; Chicago (IL); Hybrid; USD 155,000 - 233,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Wellness program

Job summary

The American Hospital Association (AHA) seeks a senior marketing leader for the AONL portfolio. You will develop and execute enterprise-wide marketing, brand, communications, and audience growth strategies to advance the organization's mission, strengthen market position, and drive awareness, engagement, and revenue across products, programs, services, and strategic initiatives.

Reporting to the COO, you will lead the marketing team, oversee advertising, media strategy, and partnerships,

Qualifications

• Bachelor's degree in marketing, communications, business, or healthcare administration.
• 10+ years progressive marketing/communications experience.
• 5+ years leadership experience managing staff.
• Strong analytics, market research, and audience insights.

Responsibilities

• Develop and execute enterprise-wide marketing and communications strategy.
• Lead brand strategy and audience development to strengthen visibility.
• Oversee campaigns across digital, print, events, and media.
• Manage budgets, agencies, and vendors.

Skills

Analytics

Market research

Audience development

Leadership

Strategic marketing

Education

Bachelor's degree in Marketing/Communications/Business or related field

Job description

The American Hospital Association (AHA) seeks a senior marketing leader for the AONL portfolio. You will develop and execute enterprise-wide marketing, brand, communications, and audience growth strategies to advance the organization's mission, strengthen market position, and drive awareness, engagement, and revenue across products, programs, services, and strategic initiatives.

Reporting to the COO, you will lead the marketing team, oversee advertising, media strategy, and partnerships,