Senior Director, Enterprise Content Strategy

Centene Corp.; Missouri; Hybrid; USD 108,000 - 199,000; Full time

Benefits offered by this job

Health insurance

401K and stock purchase plans

Tuition reimbursement

Paid time off

Job summary

Centene Corp. is seeking a senior leader to direct enterprise content strategies and governance across multiple channels.

This role partners with Brand Strategy, Creative, Digital, Communications, and regulatory teams to translate insights into scalable, compliant content plans that advance business objectives. You will oversee editorial planning, governance, and activation, while guiding a team of writers and content professionals in a regulated healthcare environment.

Qualifications

• 7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required
• 4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred
• 5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

Responsibilities

• Directs the development and execution of enterprise content strategies aligned with organizational goals and audience needs
• Translates brand messaging and market insights into scalable content plans, governance, and channel strategies
• Oversees content planning and governance across owned, paid, earned, digital, social, internal, and business-facing channels
• Leads content team development, agency partnerships, vendor management, budget oversight, and performance measurement
• Collaborates with Brand Strategy, Creative, Communications, Digital, Legal, Compliance, Privacy, and Regulatory teams to ensure compliance and consistent voice
• Partners with analytics teams to optimize content performance, discoverability, accessibility, and audience impact across channels
• Performs other duties as assigned and ensures policies and standards are followed

Skills

Content strategy

Editorial planning

Cross-functional collaboration

Leadership

Regulated healthcare experience

Education

Bachelor's degree in Marketing/Communications/English/Related field

Master's degree preferred

Job description

Centene Corp. is seeking a senior leader to direct enterprise content strategies and governance across multiple channels.

This role partners with Brand Strategy, Creative, Digital, Communications, and regulatory teams to translate insights into scalable, compliant content plans that advance business objectives. You will oversee editorial planning, governance, and activation, while guiding a team of writers and content professionals in a regulated healthcare environment.