Director, Enterprise Content Strategy

Centene Corp.; Missouri; Hybrid; USD 108,000 - 199,000; Full time

Benefits offered by this job

Health insurance

401K and stock purchase plans

Tuition reimbursement

Paid time off

Job summary

Centene Corp. is seeking a senior leader to direct enterprise content strategies and governance across multiple channels.

This role partners with Brand Strategy, Creative, Digital, Communications, and regulatory teams to translate insights into scalable, compliant content plans that advance business objectives. You will oversee editorial planning, governance, and activation, while guiding a team of writers and content professionals in a regulated healthcare environment.

Qualifications

• 7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required
• 4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred
• 5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

Responsibilities

• Directs the development and execution of enterprise content strategies aligned with organizational goals and audience needs
• Translates brand messaging and market insights into scalable content plans, governance, and channel strategies
• Oversees content planning and governance across owned, paid, earned, digital, social, internal, and business-facing channels
• Leads content team development, agency partnerships, vendor management, budget oversight, and performance measurement
• Collaborates with Brand Strategy, Creative, Communications, Digital, Legal, Compliance, Privacy, and Regulatory teams to ensure compliance and consistent voice
• Partners with analytics teams to optimize content performance, discoverability, accessibility, and audience impact across channels
• Performs other duties as assigned and ensures policies and standards are followed

Skills

Content strategy

Editorial planning

Cross-functional collaboration

Leadership

Regulated healthcare experience

Education

Bachelor's degree in Marketing/Communications/English/Related field

Master's degree preferred

Job description

Position Purpose:
Directs the development and execution of enterprise content strategies that support organizational priorities, strengthen audience engagement, and advance business objectives. Partners with Brand Strategy, Creative, Digital, Communications, Research, Media, Customer Experience, and business leaders to translate enterprise messaging, audience insights, and market dynamics into integrated content plans, editorial frameworks, and channel strategies. Oversees content planning, governance, measurement, and activation across multiple audiences and platforms while ensuring content is relevant, accessible, compliant, and aligned with enterprise standards in a complex, regulated environment.

Key Details:
This position is remote within the United States with quarterly travel required as needed.

• Develops and executes enterprise content strategies, editorial priorities, and annual content plans aligned with organizational goals, audience needs, and business objectives.
• Translates brand positioning, messaging frameworks, audience insights, and business priorities into scalable content strategies, editorial plans, campaign narratives, and reusable content assets.
• Manages enterprise editorial planning and content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels to improve alignment, efficiency, and audience impact.
• Oversees the development of content and thought leadership initiatives across multiple formats and channels, ensuring alignment with audience needs, channel objectives, and enterprise priorities.
• Establishes and manage content governance practices, workflows, standards, templates, review processes, and content lifecycle management to support quality, consistency, compliance, and operational effectiveness.
• Partners with Brand Strategy, Creative, Communications, and Digital teams to ensure content reflects enterprise messaging, voice, visual identity, and customer experience objectives.
• Collaborates with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to adapt and activate content appropriately for diverse audiences while adhering to enterprise standards and regulatory requirements.
• Partners with Digital, Media, Customer Experience, and analytics teams to optimize content performance, discoverability, accessibility, engagement, and audience effectiveness across channels.
• Leads content team development, agency partnerships, vendor management, budget oversight, and performance measurement efforts to strengthen organizational capabilities and drive continuous improvement.
• Performs other duties as assigned.
• Complies with all policies and standards.

Education/Experience:
Bachelor's Degree Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related field, or equivalent experience required
Master's Degree Marketing, Communications, Business Administration, or a related field preferred

7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required
4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred
5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

Pay Range: $107,700.00 - $199,300.00 per year

At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day. You’ll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective. It’s work with a purpose you can see, backed by a team committed to improving lives well beyond the workday.

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in its ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act