Enterprise Brand Strategy Director (Remote)

Centene Corp.; Missouri; Híbrido; USD 108.000 - 199.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401K and stock purchase plans

Paid time off + holidays

Remote/hybrid work options

Descripción de la vacante

Centene Corp. seeks a senior brand strategist to lead enterprise brand strategy, positioning, messaging, and governance in a complex, regulated healthcare environment.

You will translate business priorities and audience insights into actionable brand programs and measurement frameworks, partnering with cross-functional teams to drive adoption and impact. The role is remote in the United States with up to 10% travel, offering visibility across business units, markets, and external partners, and a

Formación

• 7+ years progressive experience in brand strategy or related fields.
• 5+ years people leadership or senior team leadership experience.
• 5+ years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred.

Responsabilidades

• Develops enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with priorities and objectives.
• Manages brand architecture standards and support portfolio strategy for consistent application across the organization.
• Partners with Research and Analytics to translate insights into actionable recommendations.
• Supports development and execution of brand roadmaps and governance processes.
• Collaborates with Marketing, Communications, Digital, Operations, Legal, and Compliance to implement brand initiatives.

Conocimientos

Brand strategy

Leadership

Cross-functional collaboration

Healthcare industry knowledge

Research & analytics

Educación

Bachelor's degree (Marketing/Brand Strategy/Communications/Business Administration/Research/Design)

Master's degree (MBA/Marketing/Communications/Brand Strategy)

Descripción del empleo

Centene Corp. seeks a senior brand strategist to lead enterprise brand strategy, positioning, messaging, and governance in a complex, regulated healthcare environment.

You will translate business priorities and audience insights into actionable brand programs and measurement frameworks, partnering with cross-functional teams to drive adoption and impact. The role is remote in the United States with up to 10% travel, offering visibility across business units, markets, and external partners, and a