Senior Director, Direct Marketing & Growth Strategy

The New Orleans Tribune; New Orleans (LA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401(k) match

Paid time off & holidays

Tuition assistance

Job summary

The National WWII Museum in New Orleans seeks a Senior Director of Direct Marketing to lead the strategy, execution, and optimization of multichannel direct response campaigns for key museum programs and new growth initiatives. You will oversee budgets, collaborate with travel marketing and education programs, and partner with external agencies to drive revenue and audience engagement.

Reporting to the VP of Marketing & Communications, you will supervise teams across media, creative, and

Qualifications

• Bachelor’s degree in advertising, marketing or related field with minimum 10 years of experience.
• Proven experience managing direct-response marketing campaigns across channels (direct mail, digital, TV, digital, etc.).
• Experience managing external vendors/agencies and collaborating across an organization.
• Excellent writing, editorial, and proofreading skills with strong attention to detail.
• Experience tracking KPIs, producing performance reports, and deriving strategic insights.
• Proactive, able to juggle multiple projects and meet deadlines in a dynamic environment.

Responsibilities

• Lead development and execution of traditional and digital direct response campaigns across multiple channels.
• Develop and track metrics for acquisition, conversion, and retention of program participants.
• Coordinate campaigns to optimize growth opportunities and reduce messaging fatigue.
• Collaborate on marketing strategies for new revenue streams and growth initiatives.
• Manage external agencies and vendors for advertising, media, and production.
• Own budget planning, tracking, pacing, and reporting for campaigns.
• Develop media strategies, including segmentation, channel selection, and performance optimization.
• Guide creative development with internal teams; implement testing and segmentation strategies.
• Ensure work is strategically sound and ready for senior leadership review.
• Analyze performance data and translate results into actionable insights.
• Undertake other projects as assigned by supervisor.

Skills

Direct marketing strategy

Multi-channel campaigns

Analytics & metrics

Budget management

Vendor management

Team leadership

Project management

Written communication

Education

Bachelor’s degree in advertising, marketing or related field

Job description

The National WWII Museum in New Orleans seeks a Senior Director of Direct Marketing to lead the strategy, execution, and optimization of multichannel direct response campaigns for key museum programs and new growth initiatives. You will oversee budgets, collaborate with travel marketing and education programs, and partner with external agencies to drive revenue and audience engagement.

Reporting to the VP of Marketing & Communications, you will supervise teams across media, creative, and