Senior Director, Digital Strategy & Optimization

progleasing; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Progressive Leasing seeks a Sr. Manager, Digital Strategy & Optimization to lead marketing measurement, analytics, and web optimization across multiple subsidiaries.

This role will architect multi-touch attribution infrastructure, own performance reporting for VP and C-suite leadership, and translate data into strategic recommendations. The candidate will build from scratch a comprehensive measurement framework, manage GA4 implementation and Snowflake data, and drive adoption across teams and

Qualifications

• Senior-level expertise in marketing analytics and measurement.
• Experience building multi-touch attribution frameworks from scratch.
• Strong communication to speak with VP/C-suite stakeholders.

Responsibilities

• Drive measurement culture across subsidiaries with clear findings for non-technical stakeholders.
• Partner with C-suite to translate outputs into actionable strategies.
• Build and own marketing measurement strategy for new capability from scratch.
• Architect a multi-touch attribution model linking paid media to revenue.

Skills

Attribution modeling

Marketing analytics

Leadership

Tools

Snowflake

GA4

Heap Analytics

Salesforce Marketing Cloud

Google Tag Manager

Job description

Progressive Leasing seeks a Sr. Manager, Digital Strategy & Optimization to lead marketing measurement, analytics, and web optimization across multiple subsidiaries.

This role will architect multi-touch attribution infrastructure, own performance reporting for VP and C-suite leadership, and translate data into strategic recommendations. The candidate will build from scratch a comprehensive measurement framework, manage GA4 implementation and Snowflake data, and drive adoption across teams and