Chief Measurement & Advanced Analytics Leader

Blue Chip; Chicago (IL); On-site; USD 140,000 - 160,000; Full time

Job summary

Blue Chip seeks a Director of Measurement & Advanced Analytics (DMAA) to lead measurement, analytics, and ad operations across digital campaigns. You will drive a holistic measurement methodology, oversee in-house analysts, and collaborate with SPARQ and Client Leadership to optimize performance and client growth.

The role emphasizes strategic thinking, data-driven storytelling, and building scalable measurement processes that extend beyond clicks, across desktop, mobile, social, video, email,

Qualifications

• Bachelor’s Degree in a quantitative field is required.
• 10+ years of relevant marketing/measurement/management experience.
• Experience with digital analytics and attribution tools (Google Analytics, Tableau, Datorama).
• Experience with 3rd party hosting/tracking tools for Display and Video campaigns (Flashtalking, DV360, Pointroll, IAS).
• Strong knowledge of digital disciplines across websites, mobile, social, SEM, email, and content marketing.

Responsibilities

• Oversee measurement, analytics, and digital ad operations for the agency.
• Lead in-house analysts and ad ops; collaborate with third parties as needed.
• Grow and evolve the Measurement team, services, and processes.
• Present analytical findings to internal teams and clients; communicate complex concepts clearly.
• Own KPI goals, campaign planning, and optimization strategies across channels.
• Collaborate with SPARQ, Integrated Media, and Client Leadership to drive insights.

Skills

Leadership

Strategic thinking

Communication

Mentoring

Education

Bachelor’s Degree in Math/Statistics/Economics/Business/Marketing or related quantitative field

Tools

Google Analytics

Tableau

Datorama

Flashtalking

DV360

Pointroll

Integral Ad Sciences

Job description

Blue Chip seeks a Director of Measurement & Advanced Analytics (DMAA) to lead measurement, analytics, and ad operations across digital campaigns. You will drive a holistic measurement methodology, oversee in-house analysts, and collaborate with SPARQ and Client Leadership to optimize performance and client growth.

The role emphasizes strategic thinking, data-driven storytelling, and building scalable measurement processes that extend beyond clicks, across desktop, mobile, social, video, email,