Senior Director, Digital Experience Marketing Leader

Pfizer; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

Pfizer is seeking a Senior Director within Brand Marketing & Standards (BM&S) to lead digital experience marketing across Pfizer's platforms. You will guide strategy, governance, and execution while partnering with DPX, GTM, and brand teams to align messaging and journeys with business objectives and regulatory standards.

The role requires extensive leadership of marketing teams, cross-functional influence, and a track record of delivering complex initiatives at scale in a regulated environment.

Qualifications

• Experience leading marketing teams in a matrixed organization.
• Proven ability to develop connected digital, owned-channels strategies.
• Strong planning, governance, prioritization, and stakeholder management skills.
• Experience partnering with diverse functions to deliver complex marketing initiatives at scale.

Responsibilities

• Marketing Strategy for Digital Experiences - Shape the vision, priorities, and roadmap for marketing Pfizer's digital experiences, ensuring each destination supports the whole.
• Marketing Execution Across Owned Platforms - Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.
• Connected Digital Experience Leadership - Partner with DPX to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities.
• Team Leadership and Talent Development - Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Enterprise Partnership and Influence - Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Agency and Vendor Management - Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact.
• Governance and Prioritization - Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Performance, Learning, and Optimization - Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Risk, Compliance, and Standards Alignment - Ensure strategies and execution uphold Pfizer's regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

Skills

Marketing leadership

Digital strategy

Omnichannel marketing

Cross-functional influence

Analytics & KPIs

Governance & prioritization

Education

Bachelor's degree + 12+ years

MBA/MS + 10+ years

Job description

Pfizer is seeking a Senior Director within Brand Marketing & Standards (BM&S) to lead digital experience marketing across Pfizer's platforms. You will guide strategy, governance, and execution while partnering with DPX, GTM, and brand teams to align messaging and journeys with business objectives and regulatory standards.

The role requires extensive leadership of marketing teams, cross-functional influence, and a track record of delivering complex initiatives at scale in a regulated environment.