Senior Director, Digital Experiences Marketing Leader

Pfizer Inc.; New York (NY); Hybrid; USD 215,000 - 358,000; Full time

Benefits offered by this job

401(k) with Pfizer Matching

Additional Retirement Contribution

Paid vacation & holidays

Parental and medical leave

Health benefits (medical, dental, vis​

Relocation assistance

Job summary

Pfizer Inc. is seeking a Senior Director, Digital Experiences Marketing Lead to set the strategic marketing vision for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat, and HCP ecosystems.

This role translates customer and product needs into connected marketing strategies that support business goals while ensuring regulatory and brand standards are upheld. The leader will manage four GTM-focused direct reports, collaborate across matrixed teams, and partner with

Qualifications

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channels initiatives.
• Experience partnering with technology, digital product, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including aligning senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

Responsibilities

• Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for Pfizer’s digital experiences.
• Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and optimization plans.
• Connected Digital Experience Leadership — Partner with DPX to connect consumer and HCP experiences across Pfizer digital platforms.
• Team Leadership and Talent Development — Lead, coach, and develop four direct reports; foster a culture of innovation and excellence.
• Enterprise Partnership and Influence — Serve as senior BM&S digital experience partner to DPX, GTM, brand teams, media, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams.
• Agency and Vendor Management — Manage relationships with top-tier marketing and creative agencies with budget discipline.
• Governance and Prioritization — Establish governance and own intake, prioritization, and decision-making processes for marketing across brands and partners.
• Performance, Learning, and Optimization — Define KPIs, assess performance, identify journey gaps, translate insights into priorities.
• Risk, Compliance, and Standards Alignment — Ensure strategies uphold regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards.

Skills

Marketing leadership

Digital marketing strategy

Cross-functional collaboration

Analytics & KPI

Executive communication

Education

Bachelor’s/MBA/MS in marketing or related field

Job description

Pfizer Inc. is seeking a Senior Director, Digital Experiences Marketing Lead to set the strategic marketing vision for Pfizer’s digital experiences, including PfizerForAll, VaxAssist, AI-enabled chat, and HCP ecosystems.

This role translates customer and product needs into connected marketing strategies that support business goals while ensuring regulatory and brand standards are upheld. The leader will manage four GTM-focused direct reports, collaborate across matrixed teams, and partner with