Sr. Director, BM&S Operations Integration Lead

Pfizer; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Pfizer's Brand Marketing & Standards (BM&S) is driving cross-functional standards and scalable operations across GTM, digital experiences, and governance. The role leads a team and partners with executive leaders to embed standards, optimize processes, and deliver measurable business impact.

You will shape the operating model, drive adoption of AI-enabled workflows, manage budgets, and oversee performance analytics. A strong background in marketing operations and senior leadership is essential.

Qualifications

• Bachelor's degree with 12+ years, or MBA/MS with 10+ years in marketing, marketing operations, marketing strategy, or business operations.
• 5+ years managing marketing teams, including senior marketing leaders (Director level or above).
• Experience designing and scaling operating models that integrate people, process, and technology including governance, ways of working, role clarity, change adoption, and performance management in a large organization.
• Experience designing, building, or partnering to develop AI-enabled workflows, processes, and tools that improve organizational effectiveness and business outcomes.
• Demonstrated record of building performance measurement or analytics frameworks and using them to drive resource decisions.
• Experience managing large budgets, including planning, tracking, and reallocation.

Responsibilities

• Define and execute the integrated BM&S operations strategy, connecting capabilities, governance, systems, tools, and AI-enabled workflows.
• Embed marketing, creative, and operational standards into BM&S systems and workflows; lead change management and adoption.
• Establish shared operating models, governance structures, and decision-making frameworks that connect GTM and Digital Experience teams.
• Own the operating infrastructure enabling efficient execution, including resource allocation, workflow management, budgets, timelines, and rhythms.
• Develop and evolve the performance measurement framework with KPI dashboards and insights.
• Lead and develop a team of two leads and nine colleagues; manage goals and performance.
• Serve as strategic advisor to BM&S leadership, shaping operating rhythm and governance.
• Uphold Pfizer's regulatory, legal, medical review, and brand standards and mitigate risk.

Skills

Marketing leadership

Change management

Operating model design

AI workflows

Budget management

Education

Bachelor's degree with 12+ years, or MBA/MS with 10+ years

Job description

ROLE SUMMARY

Brand Marketing & Standards (BM&S) is the team within Pfizer's Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer's key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.

ROLE RESPONSIBILITIES

• People, Process, & Technology Integration - Define and execute the integrated operations strategy for BM&S, connecting organizational capabilities, ways of working, governance, systems, tools, and AI-enabled workflows so teams can operate efficiently, consistently, and at scale.
• Standards Integration & Organizational Change - Embed marketing, creative, and operational standards into BM&S systems and workflows while leading change management, communications, and adoption efforts that support the organization's evolving operating model.
• Enterprise Integration & Operating Model Leadership - Establish shared operating models, governance structures, and decision-making frameworks that connect GTM and Digital Experience teams, enabling alignment, efficiency, and scale across BM&S.
• Delivery Operations Leadership - Own the operating infrastructure that enables efficient execution across teams, including resource allocation, workflow management, delivery governance, budgets, timelines, and team operating rhythms.
• Impact Measurement & Optimization - Establish and evolve BM&S's performance measurement framework, including KPI strategy, dashboards, insights generation, and recommendations that improve effectiveness and investment decisions across portfolios and platforms, partnering with Measurement and Optimization analytics team
• Team Leadership and Talent Development - Build, mentor, and develop a team of two leads and nine colleagues; own goal setting, performance calibration, and career development while fostering a culture of accountability, innovation, and continuous improvement.
• Executive Partnership - Serve as a strategic advisor to BM&S leadership, establishing the operating rhythm, governance forums, and decision-making processes that connect GTM and Ecosystem teams.
• Governance and Compliance - Ensure BM&S processes uphold Pfizer's regulatory, legal, medical review, and brand standards, serving as a trusted advisor on risk mitigation.

BASIC QUALIFICATIONS

• Bachelor's degree with 12+ years, or MBA/MS with 10+ years, of experience in marketing, marketing operations, marketing strategy, or business operations.
• 5+ years managing marketing teams, including experience managing senior marketing leaders (Director level or above).
• Demonstrated record of designing and scaling operating models that integrate people, process, and technology, including governance, ways of working, role clarity, change adoption, and performance management in a large organization.
• Experience designing, building, or partnering to develop technology-enabled, AI-driven workflows, processes, and tools that improve organizational effectiveness and business outcomes.
• Demonstrated record of building performance measurement or analytics frameworks and using them to drive resource decisions.
• Experience managing large budgets, including planning, tracking, and reallocation.

PREFERRED QUALIFICATIONS

• Life sciences or pharmaceutical experience; familiarity with US promotional review processes.
• Experience operating within or serving marketing organizations (in-house or agency); transformation or change-leadership experience.
• Understanding of the healthcare ecosystem and Consumer/HCP journeys.
• Strong executive presence; effective influence with senior leaders and colleagues at all levels.
• Exceptional cross-functional