Sr. Director, Digital Experience Marketing Lead

Pfizer; New York (NY); In loco; USD 250.000 - 400.000; Tempo pieno

Descrizione del lavoro

Pfizer is seeking a Senior Director within Brand Marketing & Standards (BM&S) to lead digital experience marketing across Pfizer's platforms. You will guide strategy, governance, and execution while partnering with DPX, GTM, and brand teams to align messaging and journeys with business objectives and regulatory standards.

The role requires extensive leadership of marketing teams, cross-functional influence, and a track record of delivering complex initiatives at scale in a regulated environment.

Competenze

• Experience leading marketing teams in a matrixed organization.
• Proven ability to develop connected digital, owned-channels strategies.
• Strong planning, governance, prioritization, and stakeholder management skills.
• Experience partnering with diverse functions to deliver complex marketing initiatives at scale.

Mansioni

• Marketing Strategy for Digital Experiences - Shape the vision, priorities, and roadmap for marketing Pfizer's digital experiences, ensuring each destination supports the whole.
• Marketing Execution Across Owned Platforms - Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.
• Connected Digital Experience Leadership - Partner with DPX to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities.
• Team Leadership and Talent Development - Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Enterprise Partnership and Influence - Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Agency and Vendor Management - Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact.
• Governance and Prioritization - Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Performance, Learning, and Optimization - Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Risk, Compliance, and Standards Alignment - Ensure strategies and execution uphold Pfizer's regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

Conoscenze

Marketing leadership

Digital strategy

Omnichannel marketing

Cross-functional influence

Analytics & KPIs

Governance & prioritization

Formazione

Bachelor's degree + 12+ years

MBA/MS + 10+ years

Descrizione del lavoro

ROLE SUMMARY

Brand Marketing & Standards (BM&S) is the team within Pfizer's Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer's key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.

This role leads four direct reports who serve as Go-To Market (GTM) leads for their respective products. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director partners across matrixed teams to align priorities, manage large-scale initiatives, and advance a connected strategy and execution model.

ROLE RESPONSIBILITIES

• Marketing Strategy for Digital Experiences - Shape the vision, priorities, and roadmap for the marketing of Pfizer's digital experiences, ensuring each destination supports the whole.
• Marketing Execution Across Owned Platforms - Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.
• Connected Digital Experience Leadership - Partner with Digital Product Experience (DPX) to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities.
• Team Leadership and Talent Development - Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Enterprise Partnership and Influence - Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Agency and Vendor Management - Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact.
• Governance and Prioritization - Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Performance, Learning, and Optimization - Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Risk, Compliance, and Standards Alignment - Ensure strategies and execution uphold Pfizer's regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

BASIC QUALIFICATIONS

• Bachelor's degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channels
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

PREFERRED QUALIFICATIONS

• Life sciences or pharmaceutical experience, including familiarity with US promotional review processes and regulated digital marketing environments.
• Experience leading marketing teams, including owned web, portal, patient support, HCP engagement, or consumer digital experience work.
• Understanding of consumer and HCP journeys and how owned channels, media, brand engagement, access support, and service experie