Manager, Digital Activation

Omnicom Media; New York (NY); On-site; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health/vision/dental insurance

401(k)

Flexible Spending Accounts

Paid vacation

Parental leave

Paid medical leave

Job summary

Omnicom Media Group is seeking a Programmatic Manager to lead delivery of digital programs for key clients, including L’Oréal. You will serve as the primary liaison between the client, account team, and digital media partners, driving innovative, data-driven campaigns and optimizing performance.

You will manage senior stakeholders and junior analysts, ensuring strategic consistency across plans while pushing for first-to-market opportunities in a fast-paced environment.

Qualifications

• 3+ years of work experience in programmatic execution/planning and activation.
• Proven client-facing experience and ability to manage external partner relationships.
• Experience with ad trafficking and CRS documents, DoubleClick or similar ad servers.
• Strong understanding of DSP/SSP/DMP ecosystems and RTB.
• Ability to analyze marketing data and optimize campaigns.
• Experience developing junior team members and training.
• Ability to present recommendations to clients and internal teams.

Responsibilities

• Lead delivery of client objectives through bespoke, insight-driven digital programs.
• Serve as day-to-day liaison between client, account team and digital media community.
• Build relationships with media vendors for premium access and innovative plans.
• Oversee media plan development, implementation, and performance reporting.
• Mentor and supervise junior analysts and digital media professionals.
• Present recommendations and optimize campaigns to maximize ROI.

Skills

Programmatic advertising

Client-facing

Ad trafficking

DSP/SSP

Data analysis

Negotiation

Mentoring juniors

Tools

DoubleClick

Job description

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Next Beauty Manager, Programmatic,

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Responsibilities

The Manager, Programmatic will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs. This individual is the day-to-day liaison between the client, account team, and the digital media community. They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry. They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will be tasked to manage up to director level and supervise the analyst’s day-to-day activities making sure that their growth as digital media professionals is of utmost importance.

• - Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
• - Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
• - Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• - Process and analyze competitive media activity in the marketplace
• - Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks
• - Ensures strategic consistency across all elements of plan development and implementation
• - Establishes timetables for development of digital plans and manages expectations on deliverables
• - Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned
• - Effectively manage and develop junior team members (mentoring, training, etc.)
• - Ability to problem solve, such as finding solutions for issues not yet attempted
• - Ability to present recommendations/ideas to client and internal team
• - Ability to effectively merchandise successes to the client
• - Help educate client team on latest trends, best practices, technologies, etc.

Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Qualifications

• 3+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus - Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives - Experience in nuanced products and processes, such as SPO and Programmatic OTT - Successful client-facing experience as well as experience with managing external partner relationships - Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus) - Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms. - Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG - Negotiation skills for planning efficient data and inventory deals with publisher partners - Confident in analyzing and acting on marketing data - Experience in development and training of junior team members - In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

$80,000-$90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,$80,000-$90,000