Senior Director, Demand Gen & Pipeline Growth

Go Fish Digital; United States; Remote; USD 140,000 - 230,000; Full time

Benefits offered by this job

Competitive pay

Flexible work environment

Medical, dental, and vision insurance

Unlimited PTO

401(k) with company match

Life and disability insurance

Paid parental leave

Autonomy and ownership

Wellness programs

Job summary

Go Fish Digital is seeking a hands-on Senior Director of Demand Generation to build and lead a go-to-market engine focused on qualified mid-market pipeline. You will partner with Sales, GTM Ops, Product Marketing, and agency specialists to execute integrated campaigns that convert engagement into sales opportunities.

You will set strategy, develop campaigns, analyze performance, and drive improvements. Lead budget, vendor management, and cross-channel programs with ownership of the entire

Qualifications

• 8+ years of demand generation experience generating mid-market or enterprise pipeline for complex B2B services.
• Experience at an agency or marketing tech company.
• Hands-on email marketing, lifecycle nurture, segmentation, and automation; HubSpot preferred.
• Strong ability to interpret funnel data, run experiments, optimize campaigns.
• Experience planning and optimizing paid campaigns across LinkedIn, paid search, and programmatic.

Responsibilities

• Own demand gen strategy and budget with accountability for qualified opportunities and pipeline.
• Develop campaigns targeting priority accounts and senior decision-makers.
• Coordinate marketing programs with Sales & BDRs; follow-up and prospecting.
• Own email marketing, audience segmentation, nurture, and automated workflows.
• Translate product positioning into integrated campaigns across channels; test opportunities; optimize investment.
• Define KPIs and track funnel performance; run A/B tests; improve campaigns.

Skills

Mid-Market pipeline

Agency experience

Email marketing

Analytics

Cross-channel paid media

Tools

HubSpot

Job description

Go Fish Digital is seeking a hands-on Senior Director of Demand Generation to build and lead a go-to-market engine focused on qualified mid-market pipeline. You will partner with Sales, GTM Ops, Product Marketing, and agency specialists to execute integrated campaigns that convert engagement into sales opportunities.

You will set strategy, develop campaigns, analyze performance, and drive improvements. Lead budget, vendor management, and cross-channel programs with ownership of the entire