Senior Director, Data & Tech

Interpublic; United States; On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science in the United States seeks a seasoned Data Strategy and Governance leader to shape data vision, implement governance frameworks, and deliver trusted, actionable insights for clients. You will collaborate with planning, investment teams, and data scientists to translate data into strategic guidance.

The role requires 11+ years in data analytics related to advertising or digital consulting, expert consulting skills, and strong leadership to guide teams and present data-driven

Qualifications

• Expert in marketing analytics and data across 1P/3P sources, data lakes and clean rooms.
• Deep understanding of privacy regulation updates and security considerations.
• Knowledge of signal transformation (cookie deprecation, ID graphs etc.).
• Strong proficiency with data sources and partner offerings.
• Experience advising stakeholders on data-driven growth opportunities.
• Excellent presentation and communication skills; experienced in leading teams.
• Experience in developing governance frameworks and data quality initiatives.

Responsibilities

• Identify client business issues and form hypotheses on data strategies to help.
• Assess marketplace evolution and report projects to execute (SWOP).
• Develop solutions leveraging integrated data and technology.
• Create roadmaps of projects to address business challenges.
• Develop and maintain project plans with timely delivery to clients.
• Develop and maintain client relationships in data and technology space.
• Ownership & evangelization of D&T Solutions.
• Test & Learn Roadmap.
• Integration into holistic Learning Agenda based on brand outcomes.
• Written & live POVs and Thought Leadership on Tech, Data and orchestration.

Skills

Marketing analytics

Data governance

Privacy regulations

Signal transformation

Data sources & partners

1P data use cases

Consulting skills

Presentations

Education

University degree + 11+ years data analytics

Job description

Agency: Hearts & Science

Job Function: Data and Analytics

Job Subfunction: Data Strategy and Governance

Job Description: The Data & Tech Solutions team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. The ideal candidate will: be recognized as an expert within the agency and will possess extensive and in-depth expertise in respective job discipline, complemented by broad knowledge across other related fields. tackle unique and complex problems with solutions that have significant and far-reaching impacts on the business/network/agency. contribute to the development of functional strategies, leveraging deep understanding and innovative thinking to shape the strategic direction of the organization. develop and implement comprehensive data strategies, governance frameworks, and best practices to ensure high standards of data quality, security, and integrity across the agency or network, while enabling analysts, data scientists, and business teams with trusted, well-structured data to support decision-making. advise both internal stakeholders and external clients on leveraging data-driven approaches to address complex challenges, identify opportunities and risks, and drive sustainable business growth. support the definition of data vision and strategy, and delivers insights, reports, and presentations that translate data into clear, actionable recommendations aligned to broader business objectives.

Specific Responsibilities

External facing responsibilities:

• Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can help
• Assess impact of marketplace evolution on current data and technology setup and create detailed report of projects to execute (SWOP)
• Develop solutions to business challenges leveraging integrated data and technology solutions
• Create roadmap of projects to solve for business challenges and keep clients ahead in the data and technology space
• Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs
• Develop and maintain client relationships in the data and technology space

Internal facing responsibilities

• Ownership & evangelization of D&T Solutions
• Test & Learn Roadmap
• Integration into holistic Learning Agenda based on key business outcomes for the brand
• Written & live presentations for POVs & Thought Leadership on Tech, Data and Orchestration of Business Priorities

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data, onboarding)
• Advanced knowledge in the latest privacy regulation updates and current challenges, security evaluations, etc.
• Understanding of signal transformation (cookie deprecation, ID graphs, etc)
• Strong proficiency in latest developments and offerings from data sources/partners
• Applicable knowledge in 1P data use cases and solutions
• Expert-level consulting skills with high profile clients
• Advanced in assessments and improvement of processes
• Excellent presentation and communication skills; experienced in managing a team

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Salary: $120,000 - $230,000

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