Senior Director, Data-Driven Corporate Communications

FTI Consulting; Washington (District of Columbia); On-site; USD 132,000 - 218,500; Full time

Job summary

FTI Consulting is seeking a data-driven Senior Director to join the Corporate Positioning & Insights practice within Strategic Communications. You will bridge data science and reputation advisory, translating complex analytics into actionable communications strategies for high-stakes clients.

This client-facing role requires mentoring junior staff, partnering with data teams, and shaping offerings such as AI-powered analytics and media intelligence to advance our clients’ reputations.

Qualifications

• 10+ years of experience in strategic communications, corporate reputation, digital intelligence, insights, analytics, research, or related fields.
• Experience across both client advisory and data- or analytics-driven environments.
• Understanding of primary research methodologies, media analytics, audience intelligence, and data-science-based approaches to communications and reputation management.
• Knowledge of and experience with social listening and media intelligence platforms such as Brandwatch and Meltwater.
• Familiarity with SEO, search strategy, AI-powered search, AEO/GEO, and evolving digital discovery trends.
• Ability to synthesize complex datasets and analytics into clear, actionable communications recommendations for clients and senior stakeholders.
• Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas.
• Ability to travel to clients and FTI office(s) as needed.

Responsibilities

• Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, media analytics, and data-driven reputation strategies.
• Work closely with FTI’s data science teams to help operationalize innovative offerings, including media simulations, agentic personas, predictive modeling, and advanced analytics approaches, while bringing these capabilities to internal stakeholders and external clients in a commercially viable and strategically relevant manner.
• Help translate complex data science methodologies and outputs into actionable recommendations and strategic counsel for internal teams and clients.
• Serve as a point of contact within corporate reputation teams to understand the full suite of research, analytics, and digital intelligence offerings and identify opportunities to integrate them into client approaches.
• Identify new opportunities to grow the digital and insights business internally within the Strategic Communications segment, across other FTI segments, and externally.
• Employ consumer, stakeholder, and media intelligence platforms to derive insights about client campaigns, reputational issues, and broader audience dynamics, determining strategy as a result.
• Conduct and interpret digital intelligence, audience, media, and search audits to diagnose communications gaps, reputational risks, and competitive positioning.
• Monitor and report on digital, media, and search performance using platforms including Google Search Console, SEMrush, Brandwatch, Meltwater, or equivalent tools, and translate findings into actionable strategy.
• Identify ways for clients to best communicate across digital and earned media environments, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
• Evaluate audience engagement with client communications through the use of primary research, media analytics, AI-enabled tools, and emerging technologies.
• Mentor and coach early career professionals.

Skills

Social listening

Media intelligence

Brandwatch

Meltwater

SEO

AEO/GEO

AI-powered analytics

Data synthesis

Client advisory

Tools

Brandwatch

Meltwater

Job description

FTI Consulting is seeking a data-driven Senior Director to join the Corporate Positioning & Insights practice within Strategic Communications. You will bridge data science and reputation advisory, translating complex analytics into actionable communications strategies for high-stakes clients.

This client-facing role requires mentoring junior staff, partnering with data teams, and shaping offerings such as AI-powered analytics and media intelligence to advance our clients’ reputations.