Director, Digital Intelligence & Strategy

FTI Consulting (SC) Inc.

New York (NY)

Hybrid

USD 99,000 - 173,000

Full time

14 days+

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Job summary

FTI Consulting (SC) Inc. is seeking a data-driven, audience-focused Director to join the Corporate Positioning & Insights practice.

This client-facing leader will develop and execute digital intelligence programs spanning media analysis, social listening, AEO/GEO, influencer identification and measurement to drive outcomes for complex mandates. The Senior Director will advance measurement infrastructures, answer engine optimization (AEO/GEO) strategies, and reputation auditing as digital

Qualifications

5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field
Track record in AEO/AIO and search strategy; familiarity with AI-related platforms
Experience converting insights into actionable recommendations for multichannel paid media plans
Experience with web analytics and search performance tools
Experience with media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Nielsen, Pathmatics)
Applicants must be authorized to work in the United States; visa sponsorship not provided
Ability to travel to clients and FTI offices as needed

Responsibilities

Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.
Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.
Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.
Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.
Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.
Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.
Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
Evaluate audience engagement with client communications through the use of new tools, AI and product.
Manage members of Corporate Positioning & Insights teams on projects.
Mentor and coach early career professionals.