Senior Director, Data-Driven Consumer Strategy

Targetbase; Raleigh (NC); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Targetbase in Raleigh, NC is seeking a Senior Director within the Strategy group to drive data‑driven consumer marketing direction for clients. You will base decisions on company objectives, insights, and competitive assessments, leading a subject matter expert in consumer‑centric marketing.

This role requires a highly motivated leader who can grow client partnerships, align cross‑functional teams, and develop revenue‑driven solutions.

Qualifications

• Minimum of 10+ years of business experience in consumer/strategic marketing.
• Proven success in managing, developing, and launching consumer‑centric marketing initiatives.
• 10+ years of experience across 2+ industries (e.g., Telecom, Retail, Packaged Goods, Healthcare, Marketing Services, Advertising).
• Bachelor’s Degree required; a Master’s Degree preferred.

Responsibilities

• Possesses overall responsibility for the strategic deliverables for assigned projects.
• Contributes to the development of effective marketing strategies for clients as they relate to consumer‑centric marketing.
• Contributes to revenue growth via design and sale of innovative solutions for existing clients.
• Ensures excellent service delivery to clients; collaborates with a multi‑functional team on strategy delivery.

Skills

Strategic marketing

Data-driven decisions

Client relationship

Presentation skills

Team leadership

Education

Bachelor's Degree

Master's Degree preferred

Job description

Targetbase in Raleigh, NC is seeking a Senior Director within the Strategy group to drive data‑driven consumer marketing direction for clients. You will base decisions on company objectives, insights, and competitive assessments, leading a subject matter expert in consumer‑centric marketing.

This role requires a highly motivated leader who can grow client partnerships, align cross‑functional teams, and develop revenue‑driven solutions.