Senior Director, Consumer Strategy & Growth

Targetbase; Irving (TX); Hybrid; USD 140,000 - 220,000; Full time

Job summary

Targetbase, a data-driven marketing agency, seeks a Senior Director in Strategy to guide client marketing directions with data-driven insights and competitive assessments. You will lead strategic deliverables, shape consumer-centric campaigns, and drive revenue growth for multiple clients.

You will work in a hybrid environment, collaborating with a multi-functional team, and you will be expected to stay ahead of emerging technologies impacting consumer behavior while managing senior

Qualifications

• 10+ years of business experience in consumer/strategic marketing.
• Proven success in managing, developing, and launching consumer-centric marketing initiatives.
• 10+ years of experience gained in 2 or more industry sectors (e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising).
• Experience in consultative selling is a plus.
• Bachelor’s Degree; Master’s Degree is preferred.

Responsibilities

• Possesses overall responsibility for the strategic deliverables for assigned projects
• Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
• Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
• Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is “on strategy”

Skills

Strategic marketing

Client leadership

Presentation skills

Collaboration

Data-driven insights

Education

Bachelor's Degree

Master's Degree (preferred)

Job description

Targetbase, a data-driven marketing agency, seeks a Senior Director in Strategy to guide client marketing directions with data-driven insights and competitive assessments. You will lead strategic deliverables, shape consumer-centric campaigns, and drive revenue growth for multiple clients.

You will work in a hybrid environment, collaborating with a multi-functional team, and you will be expected to stay ahead of emerging technologies impacting consumer behavior while managing senior