Senior Director, Data & Analytics Strategy

Omnicom Media; New York (NY); Hybrid; USD 145,000 - 175,000; Full time

Job summary

Omnicom Media in New York seeks a senior data and analytics professional to deepen understanding of client strategy, initiatives and competitive position. You will lead measurement plan development and translate analytics into actionable narratives for senior clients.

With 7+ years in advertising analytics, you will partner with planning, investment and activation teams on budgets and media plans, mentor junior staff, and drive insights that shape business outcomes.

Qualifications

• University degree and 7+ years in data and analytics within advertising or consulting.
• Knowledge of agency-side media planning and execution is desirable.
• Experience with quick service restaurant clients preferred.

Responsibilities

• Understand client's strategic issues and competitive position.
• Lead measurement plan development and execution.
• Translate analytics into clear, actionable insights.
• Mentor managers and ADs and develop talent.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Leadership

Communication skills

Data-driven advertising

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

Omnicom Media in New York seeks a senior data and analytics professional to deepen understanding of client strategy, initiatives and competitive position. You will lead measurement plan development and translate analytics into actionable narratives for senior clients.

With 7+ years in advertising analytics, you will partner with planning, investment and activation teams on budgets and media plans, mentor junior staff, and drive insights that shape business outcomes.