Senior Director, Data Analytics — NAM Digital Strategy

Adidas; Portland (OR); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work policy

Comprehensive medical/dental/vision

401k with employer match

Paid parental leave

Job summary

Adidas North America seeks a Senior Director of Digital Analytics to lead the Data and Analytics function for Digital & eCommerce. You will shape how we use data, insights and technology to drive better commercial decisions and business impact across the NAM digital portfolio.

You will build a high‑performing team, partner with senior stakeholders, advance AI and analytics capabilities, and translate complex data into clear guidance that informs strategy, trading and growth initiatives.

Qualifications

• 10+ years of experience in analytics, data science, business intelligence, or related field.
• Experience leading analytics organizations in a complex, digitally enabled consumer, retail, eCommerce or similar environment.
• Strong understanding of digital commerce, customer behavior, marketing, product and commercial performance.
• Experience with advanced analytics, experimentation, predictive modeling, data products and/or modern analytics platforms.
• Strong communication and storytelling to simplify complexity while maintaining analytical rigor.

Responsibilities

• Lead and develop a high-performing analytics organization.
• Translate data into actionable recommendations aligned to business strategy.
• Partner with Digital, eCommerce, Marketing, Finance and Technology teams.
• Define and execute an analytics strategy aligned to NAM Digital goals.

Skills

Strategic leadership

Analytics governance

Communication & storytelling

Digital commerce knowledge

AI & analytics awareness

Education

Bachelor's degree in a relevant discipline

Advanced degree preferred

Job description

Adidas North America seeks a Senior Director of Digital Analytics to lead the Data and Analytics function for Digital & eCommerce. You will shape how we use data, insights and technology to drive better commercial decisions and business impact across the NAM digital portfolio.

You will build a high‑performing team, partner with senior stakeholders, advance AI and analytics capabilities, and translate complex data into clear guidance that informs strategy, trading and growth initiatives.