Senior Director, Customer Lifecycle & Growth Marketing

GEICO; Bethesda (MD); Hybrid; USD 195,000 - 315,000; Full time

Job summary

GEICO is seeking a Senior Director of Customer Lifecycle Marketing based in Bethesda, MD, or NY, NY. In this role, you will own the post-acquisition customer lifecycle, designing data-driven experiences to enhance engagement and retention, while leading cross-product growth strategies.

With 10-15 years in lifecycle marketing, you will develop personalized customer journeys using cutting-edge tools. The position offers a salary ranging from $195,000 to $315,000, depending on experience.

Qualifications

• 10-15+ years of experience in lifecycle, CRM, or retention marketing.
• Proven success driving retention, engagement, and cross-sell performance.
• Strong expertise in customer segmentation, personalization, and journey orchestration.

Responsibilities

• Own and scale the customer engagement and retention strategy.
• Lead strategy for multi-product adoption and cross-sell initiatives.
• Partner with Marketing Analytics to develop segmentation models.

Skills

Customer segmentation

Lifecycle marketing

CRM platforms (Salesforce, Adobe)

Data-driven strategies

Education

Bachelor’s required; MBA preferred

Tools

Salesforce

Adobe

Braze

Iterable

Job description

GEICO is seeking a Senior Director of Customer Lifecycle Marketing based in Bethesda, MD, or NY, NY. In this role, you will own the post-acquisition customer lifecycle, designing data-driven experiences to enhance engagement and retention, while leading cross-product growth strategies.

With 10-15 years in lifecycle marketing, you will develop personalized customer journeys using cutting-edge tools. The position offers a salary ranging from $195,000 to $315,000, depending on experience.