Senior Director, Customer Lifecycle Growth

GEICO; New York (NY); Hybrid; USD 195,000 - 315,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Flexible work environment

Job summary

GEICO is seeking a Senior Director of Lifecycle Marketing based in New York City or Bethesda. This role focuses on enhancing customer engagement post-acquisition through data-driven strategies and personalized experiences. You will lead initiatives that improve retention and drive multi-product adoption.

The ideal candidate brings 10–15 years of experience in lifecycle marketing, strong analytic skills, and the capability to lead a high-performing team. The position offers a competitive salary range of $195,000 to $315,000 annually.

Qualifications

• 10–15+ years of experience in lifecycle, CRM, or retention marketing.
• Proven success in driving retention and engagement.
• Strong expertise in customer segmentation and personalization.

Responsibilities

• Own customer engagement and retention strategy.
• Lead multi-product adoption and cross-sell initiatives.
• Oversee lifecycle marketing technology stack and analytics.

Skills

Customer engagement

Retention marketing

Data analysis

Cross-sell strategies

Leadership

Education

Bachelor’s degree

MBA

Tools

Salesforce

Adobe

Braze

Iterable

Job description

GEICO is seeking a Senior Director of Lifecycle Marketing based in New York City or Bethesda. This role focuses on enhancing customer engagement post-acquisition through data-driven strategies and personalized experiences. You will lead initiatives that improve retention and drive multi-product adoption.

The ideal candidate brings 10–15 years of experience in lifecycle marketing, strong analytic skills, and the capability to lead a high-performing team. The position offers a competitive salary range of $195,000 to $315,000 annually.