Director, Marketing Operations & Automation

GEICO; New York, Northern (NY, KY); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO in New York City is seeking a Director of Marketing Operations to architect GEICO's marketing operating system, turning strategy into measurable results at scale. This leader will oversee the operational backbone across contract management, governance, workflows, and performance reporting.

The role requires 10+ years in marketing operations with expertise in MarTech, automation, and AI-enabled platforms, plus the ability to influence without direct ownership and communicate across

Qualifications

• 10+ years in marketing operations, transformation, or platform strategy roles.
• Proven experience designing complex systems across tools and partners.
• Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms.
• Ability to influence without direct ownership.
• Clear communicator who can translate between executives, technologists, creatives, and vendors.

Responsibilities

• Embed operational rigor across workflows, controls, and reporting.
• Build trusted relationships across GEICO teams for a scalable system.
• Establish governance frameworks ensuring regulatory adherence and risk mitigation.
• Lead supplier strategy, negotiations, renewals, and compliance across agencies and partners.
• Drive continuous improvement through process improvements and cost-saving initiatives.

Skills

Marketing Ops

Transformation

Platform strategy

Change management

MarTech

Automation

AI platforms

Job description

GEICO in New York City is seeking a Director of Marketing Operations to architect GEICO's marketing operating system, turning strategy into measurable results at scale. This leader will oversee the operational backbone across contract management, governance, workflows, and performance reporting.

The role requires 10+ years in marketing operations with expertise in MarTech, automation, and AI-enabled platforms, plus the ability to influence without direct ownership and communicate across