Senior Director, CRM Strategy & Analytics

Profiles; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

An established industry player is in search of a Senior Director of CRM Strategy & Insights to spearhead customer engagement and retention efforts. In this pivotal role, you will leverage your extensive experience in CRM analytics and data analysis to develop innovative strategies that enhance customer relationships and drive business growth. You will collaborate with cross-functional teams to implement data-driven marketing initiatives and ensure that customer insights are at the forefront of decision-making. If you are passionate about using data to transform customer experiences in the entertainment sector, this opportunity is tailor-made for you.

Qualifications

• 10-12+ years of experience in CRM analytics and customer engagement.
• Strong expertise in CRM platforms and data visualization tools.

Responsibilities

• Develop marketing analytics strategies for customer retention and engagement.
• Collaborate with teams to integrate insights into marketing strategies.

Skills

CRM Analytics

Data Analysis

Customer Insights

Problem-Solving

Leadership

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Bachelor's degree in Data Science

Tools

Braze

Segment

Tableau

Job description

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Base pay range

$140,000.00/yr - $200,000.00/yr

Profiles is hiring a Senior Director, CRM Strategy & Insights for a national media company on a direct-hire basis.

Summary:

We are seeking an experienced Senior Director of CRM Strategy & Analytics to lead our clients’ CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.

Responsibilities:

• Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
• Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
• Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.
• Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
• Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.
• Present findings and recommendations to senior leadership and other stakeholders.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.
• Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.
• Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications:

• Proven experience in CRM analytics, with a track record of driving customer engagement and retention.
• 10-12+ years of experience in a similar field.
• Bachelor's degree in marketing, statistics, data science, or a related field.
• Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
• Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team.
• Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.
• Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.
• Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.

Seniority level

Director

Employment type

Full-time

Job function

Analyst, Marketing, and Strategy/Planning

Industries

Broadcast Media Production and Distribution