Director, International CRM Intelligence & Insights Strategy

Scorpion Therapeutics; Tampa (FL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Bonus target 20%

Long-term incentive eligibility

401(k) match

Paid vacation/holidays

Parental and medical leave

Medical/dental/vision

Job summary

Scorpion Therapeutics is seeking an International CRM decision-intelligence lead to translate market and customer data into actionable recommendations. You will drive predictive analytics, define data quality for personalization, and apply AI to accelerate insight generation across global CRM initiatives.

The role requires extensive experience with analytics platforms, SQL proficiency, and strong collaboration with data science teams to shape CRM strategy and governance, including privacy

Qualifications

• Bachelor’s degree required with 10+ years in customer analytics/CRM
• Hands-on experience with analytics platforms and strong SQL
• Demonstrated AI fluency and ML understanding for CRM audiences
• Ability to translate data into measurable marketing recommendations
• Experience with regional analytics and international scaling
• Strong data governance, privacy, and compliance awareness

Responsibilities

• Serve as International CRM decision-intelligence lead; translate data into recommendations and next-best-actions
• Lead predictive analytics to measure CRM effectiveness (segmentation, propensity, LTV, churn) and anticipate needs using AI/ML
• Define and steward data quality, segmentation, and audience attributes for personalization at scale
• Apply generative/agentic AI to accelerate insight generation
• Define/maintain CRM KPIs and new measures of trust for AI content and journeys
• Define/evolve CRM dashboards and self-serve insight; support local dynamics with brand leaders
• Lead CRM research and opportunity sizing to inform strategies and investments
• Define CRM data governance and privacy best practices; stay current on regional privacy guidance

Skills

SQL

Analytics platforms (Adobe/GA)

AI fluency

ML for CRM audiences

CRM segmentation

Cross-functional collaboration

English proficiency

Education

Bachelor’s degree

Master’s degree (preferred)

Tools

SQL tooling (dbt)

Salesforce Data Cloud

Marketing analytics tools

Job description

Role Responsibilities

• Serve as International CRM decision-intelligence lead; translate customer/campaign/market data into recommendations and next-best-actions; surface market insight into global CRM strategy.


• Lead predictive & diagnostic analytics to measure CRM effectiveness (segmentation, propensity, lifetime value, churn, channel preference, engagement, conversion) and anticipate needs using AI/ML.


• Define and steward data quality, product segmentation, and audience attributes for personalization at scale; diagnose/escalate data gaps blocking CRM activation.


• Apply generative/agentic AI to accelerate insight generation (reusable prompts, analytical agents/skills for self-serve insight).


• Define/maintain CRM KPIs and new measures of trust/performance for AI-generated content and agentic journeys (quality, brand-safety, human review/escalation).


• Define/evolve CRM dashboards and self-serve insight; support local dynamics with market/brand leaders.


• Lead CRM research and opportunity sizing (market sizing, segmentation, LTV, cross-sell, new-market opportunities) to inform strategies/investment.


• Define CRM data governance and privacy best practices (consent, ePermissions, list management, hygiene) and stay current on regional privacy/responsible-AI guidance.

Qualifications

• Required: Bachelor’s + 10+ years relevant experience; hands-on customer analytics platform (e.g., Adobe/Google Analytics) and strong SQL (complex query writing/joining/optimization); demonstrated AI fluency; ML understanding for CRM audiences (segmentation, propensity/NBA, churn, uplift) and comfort partnering with data science/AI; track record translating data into measurable marketing/commercial recommendations; experience with regional analytics/reporting scaled internationally; strong data foundations (CDP, audience attributes, quality/governance); partner with Legal/Compliance on privacy/consent; exceptional matrix collaboration/influence; fluent English.


• Preferred: Master’s; CDP/audience platforms (e.g., Salesforce Data Cloud/Marketing Cloud); decisioning tooling; advanced SQL with schemas; measurement/governance frameworks for AI/agentic journeys; emerging/ambiguous environments; pharma/healthcare + international direct-response marketing knowledge; advanced degree; multilingual.

Benefits (explicitly stated)

• Bonus target 20% of base; eligibility for share-based long-term incentive; 401(k) match and additional retirement contribution; paid vacation/holidays; paid caregiver/parental and medical leave; medical/dental/vision.