Sr. Creative Strategist, Sports

LE001 The.Team: SME, LLC; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement Plan (401k)

Healthcare (medical, dental, vision)

Commuter Benefits

Job summary

THE·TEAM is seeking a Senior Creative Strategist to join our NYC or LA team. The role focuses on engineering the overlap of brands and fans to develop activation strategies that translate into sponsorships, social, experiential, and above-the-line work.

You will develop fan-centric strategies across channels, set the creative foundation, and translate strategy into actionable briefs. Collaboration with creative teams will ensure alignment and impact across all executions.

Qualifications

• 2-3 years of experience developing integrated strategies.
• Agency experience leading strategies across diverse consumer brands in sports and entertainment.
• Collaborative mindset providing logical, strategic guidance.
• A passion for new business and standout, culture-shaping work.
• An authentic fan of sports and entertainment who follows them and understands the business sides.
• Independence, curiosity, and a deep understanding of cultural trends.
• Experience working with and making sense of quantitative data, particularly audience data.
• A proficient storyteller with narrative copywriting experience.
• Willingness to go beyond standard hours when needed and adapt to emerging platforms and trends.
• AI fluency—comfortable using AI tools to enhance strategic workstreams with human judgment.

Responsibilities

• Develop fan-centric strategies across multiple channels for integrated sponsorships.
• Set the foundation for creative campaigns and identify channels to reach the target audience.
• Bridge brands with their audience as fans to deliver resonant messages.
• Translate strategy into actionable Creative Briefs for in-house or client execution.
• Craft compelling pitch decks and presentations.
• Collaborate with creative teams to ensure strategic alignment across executions.
• Ensure seamless integration of strategy, content, and execution across channels.

Skills

Integrated strategies

Sports marketing

Storytelling

Data analysis

AI fluency

Client communication

Cross-team collaboration

Tools

AI-powered tools

Pitch decks

Job description

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes. Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.

Job Overview

Our Creative Strategy team is looking for a Senior Creative Strategist who loves sports to join our NYC or LA office. The role requires an understanding of how to engineer the overlap of brands and their target audience as fans to develop activation strategies that would make sense to your friends in the group chat. If you are someone with experience developing sports marketing strategies that come to life through sponsorships, social, experiential, and/or above the line - this role is for you.

What you'll do

As a Senior Creative Strategist, you'll develop fan-centric strategies across multiple channels for integrated sponsorships that deliver business results for brands. You'll set the foundation for creative campaigns, unlock the right channels to reach the target audience, and inform communications plans. Connect Consulting expertise with Creative solutions by bridging brands with their audience as fans to deliver a message that resonates and drives business results. Develop best-in-class sports marketing strategies for brands grounded in assets and IP available. Translate strategy into actionable Creative Briefs we either execute in house, or drive through our client’s IAT partners. Craft compelling, narrative-drive pitch decks and presentations. Collaborate closely with creative teams to develop ideas and ensure strategic alignment across all executions. Ensure seamless integration of strategy, content, and execution across all channels.

What we're looking for:

• 2-3 years of experience developing integrated strategies
• Agency experience leading strategies across diverse consumer brands in sports and entertainment
• A collaborative mindset and proven ability to provide logical, strategic guidance that fuels creativity.
• A passion for new business and a drive to create standout, culture-shaping work.
• An authentic fan of sports and entertainment who closely follows them and understands the business sides of the industries.
• Independence, curiosity, and a deep understanding of cultural trends.
• Experience working with and making sense of quantitative and qualitative data, particularly audience / fan data.
• A proficient storyteller, with narrative copywriting / brand writing experience.
• A commitment to excellence—willingness to go beyond standard hours when needed, proactively addressing challenges, and keeping a pulse on emerging platforms and trends.
• AI fluency- Comfort using AI-powered tools to enhance strategic workstreams—such as research synthesis, insight development, brainstorming, and presentation development.
• Uses AI responsibly while applying human judgment to shape clear, client-ready strategy.

What we offer:

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Base salary range: $75,000 $85,000, plus bonus potential if applicable for role.
• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees.
• Compensation decisions are dependent on circumstances of each role.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. THE·TEAM is proudly an equal opportunity employer.

We are always searching for the most passionate and talented people from all backgrounds and experiences to join us. More than 20 years into our evolution, we continue to expand our global reach and capabilities to serve clients across sports, music and entertainment. We are committed to making a meaningful impact across key areas of inclusion, community service and sustainability — not only for our employees, but for clients and the industry at large.

THE·TEAM is a leading global sports, music and entertainment company. Led by intelligence, ideas and influence, we provide representation and marketing services to talent, brands and properties.