Senior Director, Creative Services: Digital & CRM

Holiday Inn Club Vacations Incorporated; Orlando (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

Holiday Inn Club Vacations Incorporated seeks a Senior Director, Creative Services, Digital & CRM to lead a multidisciplinary in-house team across Orlando and India. You will translate performance marketing priorities into scalable creative across CRM, email, landing pages, and digital content, ensuring high quality and on-brand execution.

The role emphasizes leadership of a high-volume creative operation, with a focus on customer journeys, lifecycle communications, and measurable business

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, Creative Strategy, or related field preferred.
• 10+ years of progressive creative leadership experience in an in-house team.
• Demonstrated leadership of multidisciplinary teams including design, copy/content, motion/video and production.
• Experience leading high-volume creative across CRM, email, landing pages, and customer journeys.
• Experience managing agencies, contractors, and external partners.

Responsibilities

• Lead the full Creative Services organization across Orlando and India, setting direction and accountability for design, content/copy, motion/video, and production.
• Translate the Performance Marketing roadmap into clear creative direction and execution across CRM, email, landing pages, digital content, and sales materials.
• Own the creative operating model with Project Management, defining intake, prioritization, and capacity planning.
• Lead digital, CRM, and lifecycle creative excellence across email, CRM, SMS, landing pages, and web.
• Protect creative quality and brand consistency across copy, design, and production.

Education

Bachelor’s degree in Marketing/Advertising/Communications/Graphic Design

Job description

Holiday Inn Club Vacations Incorporated seeks a Senior Director, Creative Services, Digital & CRM to lead a multidisciplinary in-house team across Orlando and India. You will translate performance marketing priorities into scalable creative across CRM, email, landing pages, and digital content, ensuring high quality and on-brand execution.

The role emphasizes leadership of a high-volume creative operation, with a focus on customer journeys, lifecycle communications, and measurable business