Senior Director, Content & Demand Engine

Verve; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Unlimited PTO

12 paid holidays

Wellness days

401(k) Retirement plan with company is

Medical, Dental, Vision, Disability, &

Job summary

Verve is seeking a strategic, award-ready storyteller to build and scale a premier content and demand engine. You will shape the company’s voice, develop differentiated viewpoints, and drive programs that increase visibility, relevance, and memorability across audiences.

You will partner with Product, Sales, Communications and executive leadership to create processes and metrics that demonstrate impact on pipeline and growth.

Qualifications

• 5-8+ years of experience in content marketing, demand generation or integrated marketing.
• Experience in adtech, media, advertising, or complex B2B technology environments.
• Strong editorial instincts and exceptional storytelling ability.
• Ability to develop differentiated content concepts, franchises, and programs.

Responsibilities

• Define Verve's content strategy and editorial roadmap across owned channels.
• Lead demand generation strategy, CRM, inbound lead management, audience engagement, and campaign measurement.
• Develop and optimize Verve’s organic and paid media to extend reach and support demand.
• Establish and evolve Verve’s editorial voice and content standards across channels.
• Partner with communications to manage thought leadership and executive-led content programs.
• Lead Verve’s website content strategy to clearly communicate value proposition.

Job description

Verve is seeking a strategic, award-ready storyteller to build and scale a premier content and demand engine. You will shape the company’s voice, develop differentiated viewpoints, and drive programs that increase visibility, relevance, and memorability across audiences.

You will partner with Product, Sales, Communications and executive leadership to create processes and metrics that demonstrate impact on pipeline and growth.