Director, Decision Sciences & Insights

MARUS Marc, Inc; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Targetbase, a data-driven marketing agency, seeks a Director in Decision Sciences to guide analytics strategy for client work. You will lead cross-functional teams, shape measurement frameworks, and deliver insights that inform marketing decisions.

You will mentor analysts and drive high-impact dashboards and reports for executives. The role requires 7+ years in analytics, a Bachelor's degree, with a Master’s preferred, and willingness to be on-site in Irving, TX or Raleigh, NC.

Qualifications

• 7+ years of hands-on analytics experience in segmentation, predictive modeling, digital analytics, measurement, media performance, BI.
• Bachelor’s degree required; Master’s preferred in IT management or business analytics.

Responsibilities

• Lead analytic efforts across client marketing measurement, analysis and reporting.
• Define marketing strategies, audience definitions, and campaign optimization.
• Oversee project delivery on time and on budget with quality.
• Present findings via dashboards, presentations and written reports.
• Mentor junior analytic talent.

Skills

Analytics experience

Segmentation

Predictive modeling

Digital analytics

Measurement

BI / reporting

Marketing analytics

Communication

Education

Bachelor's degree

Masters in IT/Business Analytics

Tools

Power BI

Tableau

Job description

Targetbase, a data-driven marketing agency, seeks a Director in Decision Sciences to guide analytics strategy for client work. You will lead cross-functional teams, shape measurement frameworks, and deliver insights that inform marketing decisions.

You will mentor analysts and drive high-impact dashboards and reports for executives. The role requires 7+ years in analytics, a Bachelor's degree, with a Master’s preferred, and willingness to be on-site in Irving, TX or Raleigh, NC.