Senior Director, Commercial

Warm Springs Ranch; Northern (KY); Hybrid; USD 162,000 - 193,000; Full time

Benefits offered by this job

Health benefits including Medical,...

Life Insurance and Disability Income

Parental Leave & 401(k)

Free Beer!

Job summary

Anheuser-Busch in the United States is seeking a senior sales/marketing leader to drive the commercial strategy for designated territories and strengthen relationships with key wholesalers.

The role requires extensive industry experience, strong leadership, and a track record of delivering growth through strategic planning and cross-functional collaboration.

Qualifications

• Bachelor’s Degree highly preferred.
• 10+ years of Sales and/or Marketing experience in beverage or consumer packaged goods industry.
• Strong leadership skills with ability to develop and engage people to build a high‑performance sales team.
• Strong internal and external customer service and communication skills.

Responsibilities

• Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results.
• Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives.
• Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including pricing strategy development & price increase sell-in Cents per case audits Forecasting Reviews.
• Manage end-to-end Wholesaler Management and relationships, including planning, performance routine/meetings, and strategy implementation.
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers.
• Provide routine report-outs through the Sales Performance Reviews with senior management.
• Understand market dynamics and industry trends to bring insights and drive growth.

Skills

Leadership

Communication

Strategic direction

Relationship building

Time management

Education

Bachelor’s Degree

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $162,400 - $192,850, bonus and long-term incentive eligible

COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY

Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.

JOB RESPONSIBILITIES

• Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results
• Build strong business relationships with key wholesalers and internal partners and ensure a alignment between company and customer objectives
• Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to: Pricing strategy development & price increase sell-in Cents per case audits Forecasting Reviews
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non‑alc), Trimester planning & strategy implementation, and AOE & WEA assessments
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers
• Provide routine report‑outs through the Sales Performance Reviews with senior management
• Understand the market dynamics and industry‑specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
• Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth
• Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc.
• Support and manage pilot projects on an ad‑hoc basis
• Consistently models key leadership capabilities: an ownership mindset, drives transformation, thinks long‑term, communicates effectively, culture ambassador, and prioritization of our people

JOB QUALIFICATIONS

• Bachelor’s Degree highly preferred
• 10+ years of Sales and/or Marketing experience preferably in the beverage or consumer package goods industry; brings thorough knowledge of company products and industry best practices
• Ability to understand and develop strategic direction and plans to drive results
• Strong leadership skills with the ability to develop and engage people to build a high‑performance sales team
• Strong internal and external customer service and communication skills
• Demonstrated ability to build and maintain relationships with employees, customers, and all external partners
• Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
• Highly self‑motivated and results oriented with ability to influence and negotiate with partners
• Preferred: Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions
• Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management

WHY ANHEUSER‑BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

BENEFITS

• Health benefits including Medical, Dental, Vision, Wellness and Tax‑Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast‑paced environment among a company of owners
• Free Beer!

REQUIRE ADDITIONAL ASSISTANCE?

REQUIRE ADDITIONAL ASSISTANCE? Anheuser‑Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser‑Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case‑by‑case basis. If you need an accommodation or assistance in using the Anheuser‑Busch Careers website, please email [e-mail].

DISCLAIMER

Disclaimer: Anheuser‑Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser‑Busch email accounts. If you have any questions or concerns, please email the Anheuser‑Busch recruitment team at [e-mail].

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