Senior Director, Business Insights & Analytics

J.Crew; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health & Well-being

Associate Discount

Summer Fridays

Community Impact

Winter Break

Job summary

J.Crew in New York is seeking a Senior Director, Business Insights & Analytics to lead the analytics function for our digital business, turning data into decisions and moving from backward-looking reporting to forward-looking, AI-enabled prediction.

You will own the insight agenda, build predictive capabilities, oversee a centralized team across marketing measurement, customer insights, and data analytics, and partner with product, tech, and finance to drive measurable growth.

Qualifications

• Bachelor's or master's degree in Business, Analytics, Economics, Statistics, Computer Science, or a related field, or equivalent experience.
• 10+ years in analytics, business intelligence, or data science, including 5+ years leading and developing teams.
• Proven track record building an insights function that changed decisions and delivered measurable revenue, margin, and conversion impact, not just reporting output.
• Demonstrated experience advancing a team from descriptive reporting into predictive and prescriptive analytics: forecasting, propensity and churn modeling, customer lifetime value, or marketing and pricing effectiveness.
• Experience building or centralizing an analytics function, including in-housing capability from agency or finance partners.
• Strong command of marketing and media measurement, including incrementality and causal methods, channel forecasting, iROAS, and paid demand contribution.
• Practical understanding of AI and machine learning applications in an analytics function, with judgment about where they create advantage and where they do not.
• Strong commercial and financial acumen, with the ability to move fluidly from data and diagnosis to priorities, decisions, and action, and to present findings persuasively to non-technical senior leaders.
• Proficiency with modern data and visualization tools such as Looker, Power BI, SQL, and cloud data platforms.
• Prior experience in a digital retail environment is required; experience with a fashion or apparel retailer is preferred.

Responsibilities

• Own the Insight Agenda: Set the metrics, KPIs, common business definitions, and reporting architecture that give the organization one trusted view of performance.
• Move the Organization to Predictive: Build forecasting, propensity, elasticity, and customer lifetime value capabilities that anticipate demand, margin, and customer behavior.
• Apply AI to Shorten Insight to Action: Bring an informed point of view on where AI creates real advantage.
• Build Customer Intelligence: Create a unified customer understanding across behavioral and journey insights, segmentation, customer value, and propensity.
• Own Measurement & Decision Science: Lead the measurement and experimentation agenda across site, app, marketing, and customer programs.
• Build the Data Foundation: Define data standards, governance, and quality, and ensure consistent measurement across the digital business.
• Build and Lead the Team: Lead a centralized team spanning marketing measurement, customer insights, and data analytics.
• Anticipate What's Next: Maintain an external perspective on customer behavior, competitors, analytics practice, and emerging technology.

Skills

Leadership

Analytics leadership

SQL

Power BI

Looker

Forecasting

AI/ML awareness

Business acumen

Communication

Education

Bachelor's or Master's in Business/Analytics

Tools

Looker

Power BI

SQL

Cloud data platforms

Job description

J.Crew gets you dressed every day, for every occasion.

Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.

Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Senior Director, Business Insights & Analytics

J.Crew's digital storefront is one of our most important growth engines. We're looking for a Senior Director, Business Insights & Analytics to build the insight engine behind it, turning data into decisions and moving the organization from backward-looking reporting to forward-looking, AI-enabled prediction.

Role Summary

The Senior Director, Business Insights & Analytics is the insights leader for J.Crew's digital business, responsible for a trusted view of business and customer performance and for translating data into the diagnostics, forecasts, and experiments the commercial teams act on. Reporting to the EVP, eCommerce & Digital Experience, this leader centralizes eCommerce analytics across acquisition, media measurement, onsite behavior, conversion, retention, and loyalty, spanning data foundation, business intelligence, customer intelligence, and measurement and decision science. This is a highly visible role for someone who pairs analytical depth with commercial instinct and operating rigor: able to read the business quickly, separate signal from noise, form a clear point of view, and create the momentum to act on it.

Key Responsibilities

• Own the Insight Agenda: Set the metrics, KPIs, common business definitions, and reporting architecture that give the organization one trusted view of performance. Make every recurring read isolate the drivers behind performance, answer what to do next, and deliver a clear commercial recommendation to senior leaders fast enough to change the outcome.
• Move the Organization to Predictive: Build forecasting, propensity, elasticity, and customer lifetime value capabilities that anticipate demand, margin, and customer behavior, and put those predictions in front of decision makers before the moment has passed.
• Apply AI to Shorten Insight to Action: Bring an informed point of view on where AI creates real advantage: anomaly detection and alerting, natural-language access to data, self-serve insight generation, and decision support embedded in the commercial workflow. Pilot with discipline and scale what works.
• Build Customer Intelligence: Create a unified customer understanding across behavioral and journey insights, segmentation, customer value, and propensity, and make it usable by Loyalty, Performance Marketing, and Site Merchandising.
• Own Measurement & Decision Science: Lead the measurement and experimentation agenda across site, app, marketing, and customer programs. Bring media ROI and channel forecasting in house, establish causal and incremental measurement, and hold accountability for iROAS, paid demand contribution, and forecast accuracy.
• Build the Data Foundation: Define data standards, governance, and quality, and ensure consistent measurement across the digital business. Partner with Product, Tech, and Data Science on the shared enablers: data and AI capabilities, experimentation platforms, and workflow automation.
• Build and Lead the Team: Lead a centralized team spanning marketing measurement, customer insights, and data analytics, embedding analysts alongside the Performance Marketing and Loyalty teams they support. Hold one analytical standard, set a high bar for craft and communication, and grow the next generation of insight leaders.
• Anticipate What's Next: Maintain an external perspective on customer behavior, competitors, analytics practice, and emerging technology, and translate those shifts into capabilities that strengthen the business.

Operate as a senior leader across J.Crew, acting as the trusted source for how the business is performing. Bring a clear point of view, influence decisions across eCommerce, Performance Marketing, Loyalty, Business Operations, Merchandising, Planning, Finance, Product, Tech, and Data Science, and mobilize partners around the opportunities that matter most.

Qualifications

• Bachelor's or master's degree in Business, Analytics, Economics, Statistics, Computer Science, or a related field, or equivalent experience.
• 10+ years in analytics, business intelligence, or data science, including 5+ years leading and developing teams.
• Proven track record building an insights function that changed decisions and delivered measurable revenue, margin, and conversion impact, not just reporting output.
• Demonstrated experience advancing a team from descriptive reporting into predictive and prescriptive analytics: forecasting, propensity and churn modeling, customer lifetime value, or marketing and pricing effectiveness.
• Experience building or centralizing an analytics function, including in-housing capability from agency or finance partners.
• Strong command of marketing and media measurement, including incrementality and causal methods, channel forecasting, iROAS, and paid demand contribution.
• Practical understanding of AI and machine learning applications in an analytics function, with judgment about where they create advantage and where they do not.
• Strong commercial and financial acumen, with the ability to move fluidly from data and diagnosis to priorities, decisions, and action, and to present findings persuasively to non-technical senior leaders.
• Proficiency with modern data and visualization tools such as Looker, Power BI, SQL, and cloud data platforms.
• Prior experience in a digital retail environment is required; experience with a fashion or apparel retailer is preferred.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.