Senior Director, Brand Management - BODYARMOR

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

None

Job summary

The Coca-Cola Company seeks a Senior Director II, Brand Management to lead the global brand growth agenda within NAOU. You will own the brand bundle—product, packaging, value proposition—and drive consumer relevance, equity, and growth across North America, aligning with innovation and FSOP strategy to accelerate market impact.

You will partner with internal teams and external partners to develop new products, optimize programs, and ensure agile, tech-enabled marketing execution.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive marketing leadership in CPG or beverage industry required
• Experience in Sports Marketing preferred
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of FSOP, RGM, and commercial integration.
• Experience with MarTech Tools, AI tools, and data-driven marketing & selling.

Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
• Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives.
• Lead brand positioning, equity-building initiatives, and resource allocation decisions.
• Partners with internal and external stakeholders to develop new/improved products, packaging and programs to meet consumer needs.
• Integrate FSOP strategy into brand planning across foodservice channels and occasions.
• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
• Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.

Skills

Brand management

Marketing leadership

Strategic thinking

Data analytics

AI literacy

Cross-functional collaboration

Communication

Education

Bachelor's degree

MBA preferred

Tools

MarTech platforms

AI tools

RGM concepts

Job description

• Bachelor's degree required; MBA preferred.

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

The Advanced Hydration division is a dynamic, fast-paced business unit at the Coca-Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

Role Overview

The Senior Director II, Brand Management is a critical leadership role leading the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in North America Operating Unit (NAOU) through integration of innovation, alignment with FSOP strategy and key deliverables and tech-enabled marketing execution.

Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
• Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives.
• Lead brand positioning, equity-building initiatives, and resource allocation decisions.
• Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.
• Integrate FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions.
• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
• Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
• Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

Requirements

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive marketing leadership in CPG or beverage industry required
• Experience in Sports Marketing preferred
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of FSOP, RGM, and commercial integration.
• Experience with MarTech Tools, AI tools, and data-driven marketing & selling.

Key Competencies

• Strategic Agility - Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
• Innovation Leadership - Ability to builds and scale breakthrough ideas.
• Data Fluency - Uses analytics and AI to optimize performance.
• Collaboration & Influence - Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
• Change Leadership - Drives transformation and tech-enabled workflows.
• Consumer-Centric Mindset - Deep understanding of behavior and cultural relevance.
• Communication Excellence - Excellent oral and written communication skills with the ability to tailors messaging to diverse audiences and drive alignment.