Creative Director, Advanced Hydration & Brand Growth

coke; Atlanta (GA); On-site; USD 160,000 - 182,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Creative for the Advanced Hydration portfolio in North America. You will lead end-to-end creative strategy across Design, Digital, Media, and more, shaping voice, tone, and brand expression for iconic brands like BODYARMOR, Powerade, vitaminwater, and smartwater.

You will influence senior stakeholders, guide on-set decisions, and ensure culturally relevant, digitally-forward experiences that push the category forward.

Qualifications

• Bachelor's degree or relevant creative training required.
• 8+ years of creative experience for large scale brands required.
• Demonstrated ability to develop and lead end-to-end creative strategy and execution.
• Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels.
• Proven ability to shape creative work, not simply manage the process.
• Strong understanding of content development, production, and execution, including comfort influencing decisions on set.
• Ability to influence and orchestrate complex cross‑functional teams and stakeholders.

Responsibilities

• Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression.
• Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners.
• Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities.
• Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
• Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution.
• Shape the work, not simply review it, helping elevate creative ambition and unlock breakthrough ideas.
• Build trusted relationships with agency Creative Directors, Executive Creative Directors, Strategists, and Producers, operating as a respected creative peer.
• Lead the development of brand storytelling across communications, content, experiences, shopper marketing, digital platforms, social channels, and emerging touchpoints.
• Champion craft excellence across storytelling, design, content, experiences, production, and execution.
• Lead and influence key creative decisions throughout production, including active participation on set.
• Push internal and agency partners to develop culturally relevant and digital‑first experiences that keep our brands at the forefront of culture.
• Integrate and align Brand, Media, Digital, Social, Shopper, Design, and External PArtners to ensure ideas are developed holistically and executed seamlessly.
• Deliver strong creative work for North American initiatives, deeply rooted in culture and that inspires consumers drives growth.

Skills

Creative leadership

Strategic thinking

Collaborative leadership

Brand storytelling

Education

Bachelor's degree or creative training

Job description

The Coca-Cola Company is seeking a Director of Creative for the Advanced Hydration portfolio in North America. You will lead end-to-end creative strategy across Design, Digital, Media, and more, shaping voice, tone, and brand expression for iconic brands like BODYARMOR, Powerade, vitaminwater, and smartwater.

You will influence senior stakeholders, guide on-set decisions, and ensure culturally relevant, digitally-forward experiences that push the category forward.