Senior Brand Director, Growth & Innovation — Hydration

coke; Atlanta (GA); On-site; USD 219,000 - 260,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director II, Brand Management in Atlanta, GA. You will lead the strategic growth for a global brand in NAOU, shaping product, packaging, and value propositions to drive consumer relevance and equity.

You will partner with cross-functional teams and external partners to deliver innovative products and programs while embedding FSOP and MarTech-driven insights to accelerate growth. This role demands strategic agility and strong leadership.

Qualifications

• Bachelor’s degree required.
• MBA preferred.
• 10+ years of progressive marketing leadership in CPG or beverage industry required.
• Experience in Sports Marketing preferred.
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of FSOP, RGM, and commercial integration.
• Experience with MarTech Tools, AI tools, and data‑driven marketing & selling.

Responsibilities

• Leads development of annual business plans and 5-year innovation pipeline.
• Owns brand bundle flywheel across product, packaging, and value proposition.
• Lead brand positioning, equity-building initiatives, and resource allocation decisions.
• Collaborates with internal teams (Innovation, R&D, Supply Chain, Commercial, Retail) and external partners to develop new products and packages.
• Integrates FSOP strategy into brand planning across foodservice channels.
• Leverages AI foresight and analytics to inform decisions and speed time-to-market.
• Tracks performance metrics: volume, revenue, share objectives.
• Provides leadership to direct reports, coaching and career development.

Skills

Sports Marketing experience

Brand management

Portfolio strategy

FSOP & RGM knowledge

MarTech & AI tools

Data-driven marketing & selling

Education

Bachelor’s degree

MBA preferred

Job description

The Coca-Cola Company is seeking a Senior Director II, Brand Management in Atlanta, GA. You will lead the strategic growth for a global brand in NAOU, shaping product, packaging, and value propositions to drive consumer relevance and equity.

You will partner with cross-functional teams and external partners to deliver innovative products and programs while embedding FSOP and MarTech-driven insights to accelerate growth. This role demands strategic agility and strong leadership.