Senior Director, Brand & Communications Strategy

The Lede Company; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

The Lede Company is seeking a Director, Brand and Communications Strategy to set the strategic vision for brand strategy, campaign architecture, and integrated planning. You will guide client work, mentor teams, and lead strategic workshops across fashion, beauty, wellness, automotive, technology and culture.

You will own key moments for clients, oversee all phases from planning to results reporting, and partner with leadership to grow the firm and its capabilities.

Qualifications

• 10+ years of experience in brand strategy, communications strategy or integrated marketing strategy on the agency or client side.
• Experience leading new business pitches and managing teams.

Responsibilities

• Set the strategic vision and lead the development of integrated marketing and communications strategies for client growth.
• Translate objectives and insights into strategic frameworks and campaign platforms, reviewing work before client delivery.
• Oversee campaign architecture, messaging frameworks and briefs guiding cross-functional teams.
• Lead strategic workshops with senior stakeholders to unlock breakthrough ideas and cultural opportunities.
• Direct qualitative and quantitative research plans to inform insights and campaign direction.
• Own strategic planning initiatives including annual brand planning and special projects.
• Partner with senior leadership to define pitch positioning and strategic direction for proposals.
• Build and maintain senior client relationships as a trusted strategic advisor.

Skills

Brand strategy

Strategic leadership

Campaign architecture

Integrated marketing

Pitching & presentations

Client relationship

Mentoring team

Google Slides

Tools

Google Slides

Job description

The Lede Company is seeking a Director, Brand and Communications Strategy to set the strategic vision for brand strategy, campaign architecture, and integrated planning. You will guide client work, mentor teams, and lead strategic workshops across fashion, beauty, wellness, automotive, technology and culture.

You will own key moments for clients, oversee all phases from planning to results reporting, and partner with leadership to grow the firm and its capabilities.