Brand Assistant, Beauty

Lede Company LLC; New York (NY); On-site; USD 42,000 - 68,000; Full time

Job summary

The Lede Company in New York is seeking a Beauty Brand Assistant to join our team. You will support 4–6 beauty accounts, draft client materials, and coordinate logistics for launches, events, and activations.

The ideal candidate will hold a Bachelor’s degree in Communications/English/PR/Marketing, possess strong writing/presentation skills, and have relevant beauty or lifestyle brand experience. This in-office role requires four days on-site with occasional overtime.

Qualifications

• Bachelor’s degree in Communications, English, PR or Marketing.
• PR agency or in-house experience required, preferably in beauty or lifestyle brands.
• Exceptional written, verbal and presentation skills.
• Strong cross-department communication and business acumen.
• Proficiency in Microsoft Office and Google Drive.
• Attention to detail and ability to manage multiple projects.

Responsibilities

• Manage scheduling, expenses, travel bookings and high-volume emails.
• Handle 4–6 beauty accounts and assist in presentations and spreadsheets.
• Draft press releases, pitches, and media materials for product launches.
• Conduct beauty trend and consumer insights research.
• Support projects from ideation to execution and reporting.
• Coordinate product seeding, PR mailers and coverage tracking.
• Collaborate with partner agencies and internal teams.
• Support onsite at events and coordinate logistics for launches and activations.
• Contribute to monthly and project reports across clients.

Skills

Excellent written and verbal comms

Presentation skills

Cross-functional collaboration

Digital marketing awareness

Attention to detail

Time management

Education

Bachelor's degree in Communications/English/PR/Marketing

Tools

Microsoft Office

Google Drive

Social media platforms (TikTok, Instagram, YouTube)

Job description

The Lede Company is looking for a Beauty Brand Assistant to join the team in our New York office. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven, and have strong communication and writing skills. The ideal candidate will have a deep interest in beauty, skincare, wellness, fashion, lifestyle, and culture, and a keen eye for what’s driving the conversation in the beauty industry.

RESPONSIBILITIES

• Administrative duties (scheduling, expenses, booking travel, managing a high volume of in-bound and out-bound emails, etc.)
• Manage responsibilities on 4-6 beauty accounts
• Assist in creating professional and client-ready presentations or Excel spreadsheets, including media lists, influencer trackers, and product seeding plans
• Assist in drafting press releases, pitches, and other supporting media materials, including product launch announcements and beauty editor and influencer outreach
• Conduct business research, including beauty trend, competitor, and consumer insights research
• Support client projects from the brainstorm/ideation phase to plan development, execution, and reporting
• Help manage product seeding, PR mailers, and sample requests, and track coverage and placements
• Work alongside partner teams within the agency as well as client partner agencies
• Support onsite at events, including product launches, influencer and press events, and brand activations, coordinating logistics at all stages of programming, as well as retail promotions
• Contribute to monthly, project, or event reporting and recaps across all clients, including earned media, social, and influencer performance
• Ability to work in-office 4 days a week in our New York office and work overtime (evenings and some weekends as needed)

QUALIFICATIONS

• Bachelor’s Degree, preferably in Communications, English, Public Relations, or Marketing
• PR agency or relevant in-house professional work experience required, preferably with beauty, personal care, or lifestyle brands
• Exceptional written, verbal, and presentation skills
• Business acumen with the ability to communicate across departments within the organization
• Strong proficiency in Microsoft Office and Google Drive
• Strong attention to detail
• Deep understanding of pop culture and beauty trends
• Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment
• Proficiency in social media platforms and digital marketing, with a strong understanding of beauty content on TikTok, Instagram, and YouTube
• Familiarity with the beauty media landscape, including editors, creators, and influencers
• Takes initiative and is resourceful

THE IDEAL CANDIDATE

• A collaborative team member
• An enthusiastic professional with a passion for communications and deep expertise in building, stewarding, and growing relationships
• A strong communicator and researcher
• A self-starter with energy, creativity, and an innate interest and curiosity for Beauty, Skincare, Wellness, Fashion, CPG, lifestyle, and culture

The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

ABOUT THE LEDE COMPANY

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.