Senior Director, Culture-Driven Brand Strategy

Lede Company LLC; New York (NY); Presencial; USD 180 000 - 240 000; Tempo integral

Resumo da oferta

The Lede Company seeks a Senior Director to lead a major corporate client business through a consumer and cultural lens. This leader will guide multi-brand strategies, drive brand relevance and deliver impactful campaigns across earned media, talent, and partnerships.

You'll partner with senior stakeholders, build trusted client relationships and mentor account teams, translating business objectives into culturally resonant plans while maintaining focus on quality and results.

Qualificações

• 12+ years of agency experience with a strong background in brand communications, integrated marketing and consumer engagement.
• Proven track record working with major corporate brands, developing strategies that connect business objectives with consumer interests, behaviors and culture.
• Demonstrated ability to bring corporate brands into consumer-facing conversations, making them relevant and engaging across earned media, partnerships, talent and cultural platforms.
• Experience leading large, complex accounts with multiple business units, senior stakeholders and competing priorities.
• Strong strategic marketing instincts with the ability to identify cultural opportunities, understand consumer behavior and translate insights into impactful brand programs.
• Executive presence and the ability to build rapport quickly, earn client trust and confidently lead senior-level conversations.

Responsabilidades

• Lead and develop account teams, setting priorities, providing strategic direction and ensuring a high standard of thinking, execution and client service.
• Oversee budgets, timelines, staffing and resources across a complex account structure with multiple stakeholders and competing priorities.
• Actively review, challenge and strengthen strategies, campaign concepts, messaging and client-facing materials.
• Partner across agency divisions to bring forward integrated ideas and opportunities.
• Build and maintain relationships across media, talent, creators and cultural tastemakers to create opportunities for clients.
• Identify opportunities to expand the client relationship through new ideas, capabilities and areas of business, while contributing to broader agency growth.

Conhecimentos

Agency leadership

Brand communications

Integrated marketing

Consumer engagement

Executive presence

Strategic thinking

Client relationship management

Budgeting & forecasting

Team leadership

Writing & presentation

Ferramentas

CreatorIQ

Launchmetrics

Meltwater

Muck Rack

Infegy

Descrição da oferta de emprego

The Lede Company seeks a Senior Director to lead a major corporate client business through a consumer and cultural lens. This leader will guide multi-brand strategies, drive brand relevance and deliver impactful campaigns across earned media, talent, and partnerships.

You'll partner with senior stakeholders, build trusted client relationships and mentor account teams, translating business objectives into culturally resonant plans while maintaining focus on quality and results.