Senior Director, Biddable Platforms Performance

Jobtailor

New York (NY)

On-site

USD 150,000 - 230,000

Full time

2 days ago

Be an early applicant

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

Jobtailor is seeking a senior paid media leader to drive a cross-channel strategy for Paramount+ campaigns. You will own CPA targets, scale acquisition, and optimize media mix across social and programmatic platforms.

You will lead a multidisciplinary team, collaborate with marketing and executives on budgets and reporting, and advance testing, incrementality, and measurement frameworks to maximize efficiency and impact.

Qualifications

12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels.
5+ years of people management experience leading teams.
Strategic recommendations and priority-setting for large paid media programs.
Experience owning CPA and efficiency targets and managing large media budgets.
Experience developing audience strategy, incrementality testing, platform/channel testing, and measurement frameworks.

Responsibilities

Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels.
Align channel and audience approaches with business goals across Paramount+ genres.
Own CPA and efficiency targets across the portfolio and channels.
Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively.
Lead audience targeting and consolidation strategy across social and programmatic.
Lead incrementality and platform/channel performance testing with internal testing teams.
Provide feasibility guidance on the testing roadmap and apply learnings.
Own media recommendations and launch support for key title releases and seasonal tentpoles.
Lead, coach, and develop the paid media team across social and programmatic disciplines.
Set team priorities, standards, and expectations.
Partner with marketing teams and senior leadership on budget, reporting, and strategic decisions.
Represent paid social and programmatic in broader team planning.
Manage media partner relationships and multi-million-dollar media budgets.

Skills

Paid media strategy

Audience targeting

Team leadership

Data analytics

Programmatic campaigns

CPA management

Bid strategy

Social media advertising

Digital performance marketing

Education

Bachelor’s degree or equivalent

Tools

Job description

Responsibilities

Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels
Align channel and audience approaches with business goals across all Paramount+ genres
Own CPA and efficiency targets across the portfolio and channels
Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively
Lead audience targeting and consolidation strategy across social and programmatic
Lead incrementality and platform/channel performance testing with internal testing teams
Provide feasibility guidance on the testing roadmap and apply learnings
Own media recommendations and launch support for key title releases and seasonal tentpoles
Lead, coach, and develop the paid media team across social and programmatic disciplines
Set team priorities, standards, and expectations
Partner with marketing teams and senior leadership on budget, reporting, and strategic decisions
Represent paid social and programmatic in broader team planning
Manage media partner relationships and multi-million-dollar media budgets

Requirements

12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels
5+ years of people management experience leading teams
Bachelor’s degree or equivalent experience
Strategic recommendations and priority-setting for large paid media programs
Deep, hands-on expertise with Meta, TikTok, Pinterest, Snapchat, Reddit, and programmatic DSPs such as DV360, Yahoo DSP, and TTD
Experience planning, executing, and optimizing programmatic campaigns within a major DSP
Experience with audience and inventory targeting, bid strategy, and PMP/private marketplace deals
Experience owning CPA and efficiency targets and managing large media budgets
Experience developing audience strategy, incrementality testing, platform/channel testing, and measurement frameworks
Cross-functional leadership and communication experience
Sound judgment on business-risk decisions and resourcing/staffing recommendations
Data and analytics fluency, including platform/DSP reporting, BI tools, and experimentation or measurement frameworks
Hands-on social and/or programmatic platform experience and day-to-day execution knowledge
Experience in entertainment, streaming, or media/subscription businesses
Experience with Sprinklr, Smartly, CM360, The Trade Desk, StackAdapt, or similar platforms
Experience with project management tools such as Asana
Relevant platform or DSP certifications, such as Meta Blueprint or DV360 Certification, or equivalent

Core Competencies

Demonstrates extensive expertise in developing and executing paid media acquisition strategies across social and programmatic channels, with a strong focus on audience targeting, performance testing, and budget management. Proven leadership in managing teams and driving strategic recommendations for large-scale media programs.

Highest-signal resume keywords