Head of Biddable Platforms & Performance

Jobtailor; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Jobtailor is seeking a senior paid media leader to drive a cross-channel strategy for Paramount+ campaigns. You will own CPA targets, scale acquisition, and optimize media mix across social and programmatic platforms.

You will lead a multidisciplinary team, collaborate with marketing and executives on budgets and reporting, and advance testing, incrementality, and measurement frameworks to maximize efficiency and impact.

Qualifications

• 12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels.
• 5+ years of people management experience leading teams.
• Strategic recommendations and priority-setting for large paid media programs.
• Experience owning CPA and efficiency targets and managing large media budgets.
• Experience developing audience strategy, incrementality testing, platform/channel testing, and measurement frameworks.

Responsibilities

• Develop and execute paid media acquisition strategy across paid social and programmatic/DSP channels.
• Align channel and audience approaches with business goals across Paramount+ genres.
• Own CPA and efficiency targets across the portfolio and channels.
• Optimize tactics, media mix, and audience targeting to scale acquisition cost-effectively.
• Lead audience targeting and consolidation strategy across social and programmatic.
• Lead incrementality and platform/channel performance testing with internal testing teams.
• Provide feasibility guidance on the testing roadmap and apply learnings.
• Own media recommendations and launch support for key title releases and seasonal tentpoles.
• Lead, coach, and develop the paid media team across social and programmatic disciplines.
• Set team priorities, standards, and expectations.
• Partner with marketing teams and senior leadership on budget, reporting, and strategic decisions.
• Represent paid social and programmatic in broader team planning.
• Manage media partner relationships and multi-million-dollar media budgets.

Skills

Paid media strategy

Audience targeting

Team leadership

Data analytics

Programmatic campaigns

CPA management

Bid strategy

Social media advertising

Digital performance marketing

Education

Bachelor’s degree or equivalent

Tools

Meta

TikTok

Pinterest

Snapchat

Reddit

DV360

Yahoo DSP

The Trade Desk

Sprinklr

Asana

Job description

Jobtailor is seeking a senior paid media leader to drive a cross-channel strategy for Paramount+ campaigns. You will own CPA targets, scale acquisition, and optimize media mix across social and programmatic platforms.

You will lead a multidisciplinary team, collaborate with marketing and executives on budgets and reporting, and advance testing, incrementality, and measurement frameworks to maximize efficiency and impact.