Senior Director, Campaign Operations & AI Enablement

Coca-Cola; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director, Campaign Operations in Atlanta to lead a data-driven, product-centric transformation of campaign planning, execution, and optimization. You will guide cross-functional teams across marketing, analytics, and technology to embed automation and AI into campaigns and ensure scalable, measurable outcomes.

The role requires 10+ years in campaign/martech operations and a strong track record of driving efficiencies and performance improvements in a

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field is required.
• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within global/complex organizations.
• Proven experience leading transformation of campaign operations using data, tech, and automation to drive measurable outcomes.

Responsibilities

• Lead transformation of campaign operations by embedding data, tech, and AI into planning, execution, and optimization.
• Establish scalable end-to-end campaign management within a product-centric operating model.
• Partner with marketing, digital product, and analytics teams to ensure campaigns are data-driven and continuously optimized.
• Drive integration of marketing tech platforms for seamless orchestration, targeting, and performance tracking.
• Implement automation across workflows to improve efficiency and accelerate time to market.

Skills

Agile Methodology

Leadership

Change Management

Software Development Life Cycle

SQL

Vendor Management

Strategic IT

Microsoft Azure

Budgeting

Negotiation

Process Improvements

Decision Making

Financial Forecasting

Long Term Planning

Microsoft Office

Risk Assessments

Risk Management

Marketing Operations

Adobe Analytics

Education

Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field

Tools

Microsoft Azure

SQL

Job description

The Coca-Cola Company is seeking a Senior Director, Campaign Operations in Atlanta to lead a data-driven, product-centric transformation of campaign planning, execution, and optimization. You will guide cross-functional teams across marketing, analytics, and technology to embed automation and AI into campaigns and ensure scalable, measurable outcomes.

The role requires 10+ years in campaign/martech operations and a strong track record of driving efficiencies and performance improvements in a