Senior Director, Campaign Operations

0801 The Coca-Cola Company; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company is accelerating its digital transformation by modernizing how campaigns are delivered, measured, and optimized across the enterprise. This role leads a product-centric, data-driven operating model to improve speed to market and marketing ROI, embedding automation and AI into campaign workflows across regions.

The Senior Director, Campaign Operations partners with marketing, digital product, data, and technology teams to scale capabilities, ensure governance, and drive

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 10+ years in campaign or marketing operations within global organizations.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Lead transformation of campaign operations with data, tech, and AI into planning, execution, and optimization.
• Create scalable end-to-end campaign management frameworks within a product-centric model.
• Partner with teams to ensure campaigns are data-driven, measurable, and optimized.
• Drive integration of marketing tech for orchestration, targeting, and performance tracking.
• Implement automation to improve efficiency and time-to-market.
• Define KPIs linking activities to business outcomes and ensure accountability.
• Enable real-time insights and AI-driven decisions in operations.
• Align operations with data governance, privacy, and security standards.
• Collaborate with regional teams to balance global consistency with local needs.
• Lead vendor relationships to deliver high-quality capabilities aligned with strategy.
• Drive adoption of new tools and working methods through change management.
• Identify opportunities to improve effectiveness and innovation using AI.

Skills

Agile Methodology

Application Development

Budgeting

Business Processes

Business Value Creation

Change Management

Decision Making

Financial Forecasting

Leadership

SQL

Vendor Management

SDLC

Strategic IT

Microsoft Azure

Microsoft Office

Education

Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field

Job description

Job Description Summary:

The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Role Overview

The Senior Director, Campaign Operations plays a critical leadership role in advancing Coca-Cola’s digital transformation by modernizing and scaling how campaigns are delivered, optimized, and measured across the enterprise. This role is accountable for evolving campaign operations into a data-driven, technology-enabled capability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments. Operating within a product-centric digital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestrating end-to-end campaign execution processes, ensuring seamless integration across platforms, channels, and markets. This role will help scale and adopt products such as One XP, Global Access Management, Consumer Data Store, Mixed Codes, Promo Plus, etc. The ideal candidate should have good understanding and experience of Adobe Experience Platform and its auxiliary products. The Senior Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical, high-impact solutions that deliver measurable business outcomes.

What You will do for us

• Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes
• Establish and operationalize scalable frameworks for end-to-end campaign management within a product-centric operating model
• Partner with marketing, digital product, and analytics teams to ensure campaigns are data-driven, measurable, and continuously optimized
• Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking
• Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market
• Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization
• Enable real-time insights and decision-making by leveraging advanced analytics and artificial intelligence within campaign operations
• Align campaign operations with enterprise architecture, data governance, privacy, and security standards
• Collaborate with regional and local teams to ensure global consistency while allowing for market-specific execution needs
• Lead vendor and partner relationships to deliver high-quality campaign execution capabilities aligned with enterprise strategies
• Drive adoption of new tools, platforms, and ways of working through change management and capability-building efforts
• Continuously identify opportunities to enhance campaign effectiveness, efficiency, and innovation through emerging digital and AI technologies

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field
• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization
• Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes
• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
• Skills: Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model

Pay Range

Pay Range: United States: 202,000 - 229,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 24, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.