Director, Creative Strategy & AI Innovation

Workman Labs; New York (NY); On-site; USD 198,000 - 287,000; Full time

Job summary

Adobe's in-house Studio seeks a Director who translates product capabilities into compelling narratives for creator communities in New York. This leadership role connects creativity, product, audience, and emerging technology.

You will shape strategy, lead cross-functional teams, and define positioning for creator ecosystems, with a focus on AI integration and human-centered storytelling.

Qualifications

• 10+ years in creative/brand strategy or in-house creative organizations.
• Proven leadership of large-scale integrated creative initiatives.
• Deep understanding of creator culture and community dynamics.
• Demonstrated fluency with AI and emerging technologies.
• Strong stakeholder influence and communication abilities.
• Systems-thinking mindset for platform development.

Responsibilities

• Develop creative and communications strategy for high-impact brand platforms, campaigns, and product storytelling.
• Serve as liaison between Product, Marketing, and Creative teams.
• Create strategic narratives informed by customer insight and cultural understanding.
• Define Adobe's positioning for creator communities.
• Design content platforms encouraging participation, co-creation, and community growth.
• Partner with Product teams on AI integration and emerging capabilities.
• Translate complex technologies into clear, compelling, human-centered stories.

Skills

Leadership

Stakeholder management

AI literacy

Creator culture knowledge

Communication

Systems thinking

Job description

A leadership role within Adobe's in-house creative agency (Studio) that connects creativity, product, audience, and emerging technology - translating product capabilities into compelling narratives for creator communities.

$197,900 - $286,550 / yr

Location

New York, NY

On-site

Seniority

Director

Compared with 20 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Develop creative and communications strategy for high-impact brand platforms, campaigns, and product storytelling Common
• Serve as liaison between Product, Marketing, and Creative teams
• Create strategic narratives informed by customer insight and cultural understanding Unique
• Define Adobe's positioning for creator communities Unique
• Design content platforms encouraging participation, co-creation, and community growth
• Partner with Product teams on AI integration and emerging capabilities
• Translate complex technologies into clear, compelling, human-centered stories

What you'll need

Experience

• 10+ years in creative/brand strategy or in-house creative organizations
• Proven leadership of large-scale integrated creative initiatives
• Deep understanding of creator culture and community dynamics Unique
• Demonstrated fluency with AI and emerging technologies Unique
• Strong stakeholder influence and communication abilities Unique
• Systems-thinking mindset for platform development Unique