Executive Director of Creative Technology & Experience - Private Bank

Workman Labs; New York (NY); On-site; USD 152,000 - 245,000; Full time

Job summary

Workman Labs in New York, NY is seeking an Executive Director of Creative Technology & Experience to blend creative leadership with cutting-edge technology for ultra-high-net-worth Private Bank clients. You will drive generative AI, automation, and modular content systems to scale personalization across design, photography, video, and interactive media.

You will lead internal and external teams, own visual identity, and integrate creative into AI-powered, omnichannel marketing ecosystems with

Qualifications

• 12+ years in senior creative leadership within financial services, luxury, or premium consumer brands.
• Proven track record integrating creative and technology for personalized marketing.
• Portfolio demonstrating excellence across design, digital, photography, video, and interactive experiences.
• Experience in complex, matrixed organizations with global stakeholders.
• Fluency in generative AI, content automation, and scalable design systems.
• Deep expertise in visual direction, production, and experiential design.
• Established network of agencies and innovation-focused vendors.
• Proficiency in Adobe Creative Cloud, Figma, Adobe Experience Manager, PowerPoint, and enterprise-approved generative AI tools.

Responsibilities

• Lead internal and external creative teams across design, print, photography, video, and digital experiences from concept to deployment.
• Own visual identity and dynamic brand expression across prospect and client touchpoints.
• Integrate creative into AI-powered, omnichannel marketing ecosystems with MarTech and data teams.
• Advance creative technology adoption including generative AI and automation.
• Manage external agencies and production partners.
• Partner across business lines for global brand alignment.
• Develop differentiated concepts translating across physical, digital, and interactive environments.
• Establish design systems ensuring consistency with localized flexibility.
• Embed generative AI and emerging technologies into creative workflows.

Skills

Senior leadership

Generative AI

Brand experience

Cross-functional collaboration

Tools

Adobe Creative Cloud

Figma

Adobe Experience Manager

PowerPoint

Job description

Executive Director of Creative Technology & Experience - Private Bank

Combine creative direction, experiential design, and emerging technology to deliver high-touch experiences for ultra-high-net-worth Private Bank clients — leveraging generative AI, automation, and modular content systems to scale personalization across design, photography, video, and interactive media.

$152,000 – $245,000 / yr

Location

New York, NY

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Seniority

Director

Compared with 20 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Lead internal and external creative teams across design, print, photography, video, and digital experiences from concept to deployment
• Own visual identity and dynamic brand expression across prospect and client touchpoints
• Integrate creative into AI-powered, omnichannel marketing ecosystems with MarTech and data teams
• Advance creative technology adoption including generative AI and automation Unique
• Manage external agencies and production partners
• Partner across business lines for global brand alignment Unique
• Develop differentiated concepts translating across physical, digital, and interactive environments Unique
• Establish design systems ensuring consistency with localized flexibility
• Embed generative AI and emerging technologies into creative workflows

What you'll need

Experience

• 12+ years in senior creative leadership within financial services, luxury, or premium consumer brands
• Proven track record integrating creative and technology for personalized marketing
• Portfolio demonstrating excellence across design, digital, photography, video, and interactive experiences Common
• Experience in complex, matrixed organizations with global stakeholders Unique
• Fluency in generative AI, content automation, and scalable design systems
• Deep expertise in visual direction, production, and experiential design
• Established network of agencies and innovation-focused vendors Unique
• Proficiency in Adobe Creative Cloud, Figma, Adobe Experience Manager, PowerPoint, and enterprise-approved generative AI tools