Senior Digital & Web Strategy Leader

Paylocity; Cleveland, Northern (OH, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Profit sharing

401(k) matching

Great benefits

Paid time off

Bonus week in July

Job summary

Arrow International seeks a Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social channels, and marketing campaigns. You will drive a unified strategy for a multi-audience landscape, aligning brand, content, and technology to improve the digital experience.

The role requires steering cross-functional teams, partnering with Marketing, Technology, BI, HR, and Sales to deliver impactful digital initiatives while ensuring governance and best practices across the

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics knowledge.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.

Responsibilities

• Own and evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
• Develop standards for logo usage, graphic design, motion/video, digital applications, and other brand touchpoints.
• Establish messaging strategies for distributors, operators, charitable organizations, consumers, and employees.
• Translate product, channel, and commercial strategies into campaigns and creative briefs.
• Develop campaign frameworks adaptable across products, channels, distributors, and audiences.
• Lead development of website content, social content, product materials, brochures, and internal communications.
• Ensure content and creative assets support Sales and other customer-facing teams.
• Maintain Arrow’s brand asset library, DAM processes, and content standards.
• Direct and develop copywriting, graphic design, and motion design resources.
• Manage content calendar and creative production backlog across priorities.
• Review and approve marketing creative for quality and consistency.
• Manage external agencies, freelancers, and vendor relationships as needed.
• Partner with Product Management, Channel Management, and Sales to translate priorities into communications.
• Collaborate with Legal and Compliance to ensure messaging aligns with regulated gaming environment.

Skills

Digital marketing strategy

Web analytics

SEO/SEM

CMS platforms

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS platforms (WordPress/Drupal)

Analytics tools (GA/Adobe)

Marketing automation (HubSpot/Marketo)

Job description

Arrow International seeks a Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social channels, and marketing campaigns. You will drive a unified strategy for a multi-audience landscape, aligning brand, content, and technology to improve the digital experience.

The role requires steering cross-functional teams, partnering with Marketing, Technology, BI, HR, and Sales to deliver impactful digital initiatives while ensuring governance and best practices across the