Senior Digital & Web Strategy Lead

RiseMe; Cleveland (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Profit sharing

401(k) matching

Great benefits

Paid time off

Job summary

Arrow International is seeking a Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels. This role will drive strategy for a portfolio of sites, governance, CMS standards, SEO/AEO/GEO, digital lead capture, email marketing, paid search and display, and overall digital performance.

The ideal candidate has 7-10 years in digital marketing with leadership experience, cross-functional collaboration, and a track record of

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
• 7-10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
• Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
• Experience in a B2B, B2B2C, distributor, or channel-based business environment preferred.

Responsibilities

• Own and continue to evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
• Develop clear standards for logo and tagline usage, graphic design, motion/video, digital applications, and other brand touchpoints.
• Establish messaging strategies tailored to Arrow’s key audiences, including distributors, operators, charitable organizations, consumers, and employees.
• Translate product, channel, and commercial strategies into compelling messaging, campaigns, and creative briefs.
• Develop campaign frameworks that can be adapted across products, channels, distributors, and customer audiences.
• Lead the development of corporate website content, social content, product and equipment materials, brochures/catalogs, executive presentations, internal communications, and other marketing assets.
• Ensure content and creative assets are available to support Sales and other customer-facing teams.
• Own and maintain Arrow’s brand asset library, digital asset management processes, and content management standards.
• Directly lead and develop creative resources across copywriting, graphic design, and motion design.
• Manage the content calendar and creative production backlog, balancing priorities across multiple business needs.
• Review and approve marketing creative to ensure quality, consistency, and alignment with Arrow’s brand.
• Manage external creative agencies, freelancers, and vendor relationships as needed.
• Partner closely with Product Management, Channel Management, and Sales to understand business priorities and translate them into effective communications.
• Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrow’s regulated gaming environment.

Skills

Digital marketing

Web management

Analytics

Project management

Communication

Team leadership

Education

Bachelor's degree

Tools

CMS platforms

Web analytics

Tag management

Job description

Arrow International is seeking a Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels. This role will drive strategy for a portfolio of sites, governance, CMS standards, SEO/AEO/GEO, digital lead capture, email marketing, paid search and display, and overall digital performance.

The ideal candidate has 7-10 years in digital marketing with leadership experience, cross-functional collaboration, and a track record of