Senior Digital/Traditional Media Specialist

Oneida Hotel; Green Bay (WI); On-site; USD 30,000 - 42,000; Full time

Job summary

Oneida Nation seeks an experienced Digital Marketing Lead to plan, develop, and optimize initiatives across websites, social media, email, SMS, apps, and digital signage. You will oversee content strategy, campaigns, analytics, and brand governance, coordinating with agencies and partners.

The role requires advanced skills in CMS, analytics, email/SMS tools, and multi-channel execution, with strong project management and communication abilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Business Administration, or related field.
• Three (3) years of progressive experience in digital marketing, website administration, social media management, content management, advertising, or related communications functions; an equivalent combination of education and experience may be considered.
• Ability to manage multiple projects, meet strict deadlines, and work independently.
• Ability to communicate effectively verbally and in writing.

Responsibilities

• Plan, develop, implement, manage, and optimize digital marketing, advertising, web content, and customer engagement initiatives.
• Lead administration and coordination for digital experiences across websites, social media, email, SMS, apps, and digital signage.
• Track KPIs, analyze performance, and prepare reports to improve campaign ROI.
• Coordinate with agencies, vendors, and media partners to execute marketing initiatives.

Skills

Digital marketing

Content management

Analytics reporting

Campaign coordination

Social media management

Education

Bachelor’s degree in Marketing

Tools

CMS

Analytics platforms

Email/SMS tools

Social media platforms

Job description

Vision: Wisconsin's first choice for casino entertainment.

Mission: Gaming professionals working together to provide a friendly, safe, and fun gaming experience.

Values: Professionalism, Accountability, Respect, Integrity, Sincerity.

The duties and responsibilities are not an all inclusive list but rather a general representation of the duties and responsibilities associated with this position.

FIRST POSTING OPEN TO ONEIDA ENROLLED TRIBAL MEMBERS

SALARY: Grade 17 $26.21/HR (NEGOTIABLE)

After successful completion of the probationary period, employee will receive off probation wage increase.

Position Summary

Plan, develop, implement, manage, and optimize digital marketing, advertising, web content, and customer engagement initiatives that support organizational goals and revenue objectives. This position serves as the lead administrator and coordinator for digital experiences across websites, social media platforms, email marketing, SMS communications, mobile applications, digital signage, electronic message centers, direct mail campaigns, and emerging digital channels. The position oversees content strategy, campaign execution, analytics, brand governance, agency coordination, and digital platform administration.

Duties And Responsibilities

• Provide excellent customer service and maintain effective working relationships with internal and external customers.
• Develop and facilitate communication processes with Marketing personnel and stakeholders.
• Plan, coordinate, expedite, and execute marketing campaigns across web, social media, email, SMS, mobile applications, and digital advertising channels.
• Utilize branding, direct marketing, and audience-targeting strategies to increase visibility and market share.
• Maintain campaign calendars, project timelines, and status reports.
• Coordinate website content and serve as content administrator for mobile applications and digital platforms.
• Oversee Electronic Message Centers, digital signage, kiosks, video columns, and multimedia displays.
• Develop and maintain social media and content strategies.
• Create, review, proofread, publish, and monitor content across digital channels.
• Coordinate monthly loyalty, bingo, gaming, entertainment, and special-event direct mail campaigns.
• Partner with external agencies, vendors, and media partners to execute marketing initiatives.
• Monitor, communicate, and enforce brand standards across digital and traditional marketing touchpoints.
• Provide guidance, and mentorship, to the Social Digital Media Specialist.
• Track KPIs and analyze website, social media, email, advertising, and mobile-platform performance.
• Prepare reports and recommendations to improve campaign effectiveness and ROI.
• Process purchase orders, contracts, invoices, and billing reconciliations.
• Research emerging technologies, social media trends, and industry best practices.

Standard Qualifications

• Knowledge of the Gaming Division, its governing structure, and relationship to the Oneida Nation.
• Knowledge of business English, grammar, spelling, punctuation, and basic mathematics.
• Knowledge of branding, marketing, content strategy, direct marketing, and digital communications.
• Knowledge of content management systems, analytics platforms, email/SMS tools, and social media platforms.
• Skill in website administration, content management, project coordination, and analytics reporting.
• Ability to manage multiple projects, meet strict deadlines, and work independently.
• Ability to communicate effectively verbally and in writing.
• Ability to build and maintain effective working relationships with individuals of varying social and cultural backgrounds.
• Ability to maintain strict confidentiality.

Physical Requirements/Work Environment

• Frequently sit, walk, talk and hear.
• Occasionally stand, stoop, kneel, crouch, crawl, lift and/or move up to 25 pounds.
• Work is generally performed in an office setting with a moderate noise level and in a casino setting with high noise level.
• Work environment may NOT be smoke, noise, or dust free.

Minimum Qualifications

• Must be eighteen (18) years of age or older.
• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Business Administration, or related field.
• Three (3) years of progressive experience in digital marketing, website administration, social media management, content management, advertising, or related communications functions; an equivalent combination of education and experience may be considered.

Applicants please clearly state how you meet these qualifications on the application/resume.

The Oneida Nation does not discriminate on the basis of race, color, national origin, sex, religion, age or disability status in employment or the provision of services. However, individuals of Indian ancestry and Veterans will be given preference by law in initial employment or re-employment.

Department: Marketing

This is a non-management position

This is a full time position

Closing Date: October 21, 2026

Transfer Date: October 21, 2026